The Hague, South Holland, Netherlands
With over two decades of experience in the medical device and healthcare industry, I am passionate about advancing obesity treatment and helping healthcare professionals improve patient outcomes through innovative solutions and evidence-based care. My expertise spans sales leadership, business development, marketing strategy, and market expansion, with a strong focus on the evolving field of obesity management, including bariatric and metabolic surgery. Throughout my career, I have worked closely with healthcare providers, hospitals, and industry partners to introduce innovative technologies, support clinical excellence, and drive sustainable growth across international markets. As obesity continues to be one of the most significant healthcare challenges worldwide, I am committed to supporting comprehensive treatment approaches that improve patients' quality of life. From lifestyle interventions and multidisciplinary care pathways to advanced surgical solutions, I believe successful obesity treatment requires collaboration, innovation, and a patient-centered mindset. My core areas of expertise include: Obesity Treatment & Patient Care Pathways Bariatric & Metabolic Surgery Medical Devices & Healthcare Innovation Strategic Sales & Business Development Marketing & Product Launch Excellence Key Account Management Healthcare Partnerships & Stakeholder Engagement International Market Development I enjoy building strong relationships with healthcare professionals, industry leaders, and organizations that are dedicated to improving patient outcomes and shaping the future of obesity care. I am always open to discussing new opportunities, collaborations, and innovations that can make a meaningful impact in healthcare. Let's connect and explore how we can contribute to better patient care together.
As an active member of the MT of Fitforme, I have had daily involvement in the direction of the company. Working together with the MT to achive targets, top and bottom line and heading the organisation we achieved strong growth and expansion into new markets. Responsible for the creation and execution of company, BD and Marcomm strategy in all represented markets and aquisition of new partners in countries without representation. Heading the BD and Marcom department consisting of 1 RBD Europe and 1 MarComm Manager, each leading their own teams. Working in close collaboration with all departments within the company to drive development forward, departments as RA, QA, Logistics, Finance amongst others. Heading several projects from Product Development to setting up new markets.
Managing the implementation of new initiatives and business opportunities. Designing and developing market specific programs to drive growth and profitability. Identify trends and key focus areas for driving optimal results through building in- and external relationships. Gathering market intelligence through all platforms to ensure choices can be made based on thorough market assessments. Explore new markets to enter and set up business from A-Z Create Strategic Marketing plans to support sales, build launch plans for new products, train and educate sales force and drive Sales Force Effectiveness are key areas of responsibility. With a strong focus on B to B and B to C results will be generated to ensure short and long term growth.
Marketing and market expansion for Bariatric and Metabolic Surgery. Driving the adoption and acception of Surgery for Obesity. Covering 19 countries for optimal implementation of Bariatric Surgery, Patient outreach, Referral awareness and Professional Education for surgeons and Allied Health.
Working with selected hospitals to develop further Bariatric and Metabolic Surgery Practice. Activities include: Center development, Patient and referring physician awareness, Product Training, HCP training, etc.