London Area, United Kingdom
Entrepreneurial executive with 20 years of international experience in building, scaling and transforming businesses across the UK and Europe, primarily within premium FMCG and Wines & Spirits. Based in the UK, I led the creation and development of SPIRIBAM UK, from market entry and go-to-market strategy to full commercial and operational structuring. I subsequently played an active role in growth-by-acquisition strategies, including the acquisition of Mangrove Global and White Label Cocktails, where I currently hold co-leadership and Commercial Director responsibilities, driving: - revenue growth and distribution expansion - commercial strategy and execution - leadership of cross-functional teams - post-acquisition integration and performance acceleration - board level responsabilities I thrive in entrepreneurial, fast-moving environments, where strategy must translate quickly into execution, and where leaders are expected to build, lead and deliver. ▸ Strong international mindset ▸ Hands-on leadership ▸ Growth, M&A & transformation driven
Leading UK-based distributor of premium and craft spirits. - Involved in acquisition process and strategic due diligence - Co-leading post-acquisition integration and governance - Driving commercial performance and portfolio development
Fast-growing, UK-based RTD cocktail company, specialising in high-quality cocktails for on-trade, national and international retail and premium hospitality channels. - Co-leading post-acquisition integration and governance - Supporting the business through a phase of accelerated growth following acquisition. - Commercial Leadership - Board reporting - Go to Market strategy
Built and scaled SPIRIBAM's UK distribution subsidiary from the ground up, leading market entry, commercial strategy, team recruitment and distributor relationships across the UK. Key achievements: - Launched SPIRIBAM’s UK presence from scratch - Designed and executed go-to-market strategy - Built and led local commercial and operational teams - Developed strategic partnerships and key accounts
Led international sales and marketing development for a premium and ultra-premium rum portfolio, driving global growth across 70+ international markets through a network of distributors and sales agents. Key achievements: - Defined and executed global commercial and brand strategies across international markets - Managed and developed direct distributor and agent networks worldwide - Led international go-to-market, pricing, portfolio and brand positioning strategies - Oversaw cross-functional Sales & Marketing teams in a highly international environment - Built long-term strategic partnerships with key international distributors
Export Director in charge of the international sales development of 2 premium rum brands. Implementation of business and marketing strategies for all our international markets.