Lausanne, Vaud, Switzerland
Marketing and business development leader in both BtoB, BtoC, and BtoBtoC environments
Main achievements : ► From 0 to 1000+ inbound leads / quarter ► From 0 to 60% of new customers coming from marketing channels ► Full rebranding of the company Reporting to the CEO, my role is to build a scalable marketing organisation to support our European expansion. My key areas of focus are the following: ► Global marketing strategy, budgets and P&L ► Brand Management ► Inbound Strategy (SEO. SEA, SoMe Organic and paid, On/offline partnerships, events...) ► Content production (Build and scale a content production factory) ► Customer Experience (Creating delightful journeys for our customers) ► Creative Community Management (Attract, nurture and retain the top 5% creatives in each market)
Achievements : ► 28% growth in lead generation ► Promoted 1 staff to management position I am responsible for the marketing and the regional business development of EF in Western Switzerland. (7th biggest market WW) ► Leading a team of 3 marketing staffs and 4 Regional Managers ► Reporting to the Country Manager ► Business development in Western Switzerland. ► In charge of marketing strategy, budgets, P&L. ► Social Media Management : Organic and Paid ► Search Engine Management : SEO, SEA ► Influencer Marketing ► Community Marketing ► Offline partnerships ► Event Management ► PR
Achievements : ► Best Year Ever for the product (10% growth in Sales) ► Promoted 3 staffs to management positions ► Hired and trained the world best seller. As a Country Product Manager I am leading a team of 10 staffs and am responsible for: sales results, marketing activities, strategy, operations, staffing and training. ► Reporting to Country Manager ► Business development in Western Switzerland. ► In charge of sales strategy, budgets, P&L and sales forecasting ► Marketing: Lead generation through online & offline channels, brand awareness , increasing referrals and working with the ambassadors (alumni network) ► Increasing conversion rate and average length of stay ► Attract, develop and retain exceptional staff, including recruiting, training and coaching ► Ensure the communication and leadership of the team across 5 offices in Switzerland. ► Responsibility for performance of sales team, including performance reviews and development plans Team Head Count: 10 About EF : For 50 years, EF has helped people around the world by breaking down barriers of language, culture and geography. Through cultural exchanges, educational travel, language training and degree programs, EF is the World Leader in International Education.
In charge of the Customer Engagement and Commerce (CEC) portfolio for the French speaking part of Switzerland CEC is a new line of business from SAP and hybris - we are devoted to change the face of customer interactions for businesses across the globe. With solutions such as : ► SAP hybris Commerce Suite ► SAP hybris Marketing Suite ► SAP hybris Sales Cloud ► SAP hybris Service Cloud We are transforming how both B2C and B2B businesses engage their customers.
Selected to take part in a top-tier training program at the SAP world-class training center in California. The program involves intense classroom training for 3 months as well as 3 rotations in the field working with all Lines of Businesses in the Swiss market. The Academy's top-tier learning opportunities include: ► Innovative classroom training at our world-class learning center in California ► In-the-field training, job shadowing and mentoring from our top Executives and Sales Leaders ► Advanced skill development in executive selling, negotiation, consulting, communications, and project management Through this training, I am able to work with clients to provide solutions that tackle their business challenges as well as provide solutions that will revolutionize the way in which they run their business.
Working closely with the Marketing Director for Southern Europe, I was in charge of various projects such as the organization of corporate events, supporting the sales team with prospection tasks or PR management. ► Project Management ► Business Development ► Online/Offline communication ► Prospection ► Marketing campaigns Genesys is is a major actor in omnichannel customer experience (CX) and contact center solutions in the cloud and on-premises. Genesys helps brands of all sizes make great CX great business.