Dubai, United Arab Emirates
I have a +20-year experience in Luxury, Watches & Jewelry and Cosmetics, as General Manager and Head of Sales & Marketing. I lead over-achieving business unit performance by: - Combining vision & execution excellence - Building strong strategic partnerships - Empowering teams with guidance & trust
Responsible for Europe Marketing Plans. Turnover: 55M€, Marketing Budget: € 3.5M - Digitalization of Media mix: from 0 to 25% of investments - Development of the UK: opening of 2 stores (Harrods, Selfridges) and implementation of a Media Plan - Rationalization of Wholesale network and set up of a Premium strategy (Trade plans, Media, VM for Top 10) - Management of a 6-people team: 1 Trade Marketer, 1 Merchandiser, 1 Media Manager, 1 PR and 2 Assistants
Business Development Responsible for #1 EMEA account development: over 300 doors, >100 M€ SO - Commercial negotiation of annual agreement and trade marketing plan. Maximizing brand share of voice - Cross-functional collaboration and empowerment of a 150-people international experts' team: 1 Account Developer, 6 Retail Managers, 4 Training Managers, 3 Sales Assistants and 140 Beauty consultants
Responsible for Retail and Wholesale networks for French & Belux markets - Developing and increasing annual sales, maximizing sell in/ sell out and stock management - Supervising and leading the teams to achieve targets and qualitative objectives in terms of client experience - Monitoring new account openings (contract, opening order negotiation, sales and marketing contributions, brand visibility)
Responsible for the coloration marketing plans. Report to Head of Marketing and GM - Launch of 10 innovations per year, including "OLIA", N°1 priority for the L'Oréal group in 2012 - Manage a 5-people team (3 Product Managers, 2 Assistants and Interns).
Responsible for the marketing plans of Franchisee groups and wholesalers. Report to Head of Marketing and GM. - Involved in trade and strategic plans with Key Account Managers. - Manage a 8-people team (3 Product Managers, 2 Technico-salesmen, 3 Assistants and Interns).
Responsible for “INOA” launch, a major new coloration product - Involved in media planning (TV, Magazines, Web) - Worked closely with Sales and Communication to develop POSM, GWP’s and press releases - Managed a small team (Product Manager Assistant and Intern)..
Sales, Marketing and Development Responsible for Retail & Wholesale networks - 6 Boutiques and 10 Wholesale doors: > 50M€ SO accounts - Transforming business model and distribution network, from Wholesale to Retail, from Tourists to Locals - Developing commercial and marketing strategy (Media, PR, Trade, CRM activations) - Leading and developing a team of > 20 people: Sales and Marketing Directors, Retail Teams and Business analysts