Rhein-Neckar Metropolitan Region
🌍 My job as Pepperl+Fuchs' (Global) Senior Social Media Manager is to increase brand awareness and support sales and employer branding on social media. 🤝 For this purpose, I collaborate with marketing, sales, and HR colleagues from our global headquarters and subsidiaries around the world. 📈 On LinkedIn, we managed to organically scale our global Company Page from about 13.5K to more than 65K followers in my first 5 years at Pepperl+Fuchs. 😃 #SocialMedia, #LifelongLearning, #WorkingDad—that's me in three hashtags. 📲 With my personal profile, I share my thoughts, the articles and books I read, the podcasts I listen to, the courses I take, the events I attend. 🌈 You like my content and also believe in equal opportunities and anti-discrimination? Follow me! 🔔 Click on the bell icon on my profile to get notified about new posts.
• Running global social media marketing campaigns • Planning, coordinating, creating, and publishing social media content in English and German on LinkedIn, Twitter, and YouTube • Monitoring, customer service, and community management • Providing strategic advice to and training social media admins from subsidiaries around the world • Reporting of social media analytics and related web analytics
• Managing the global presences on LinkedIn, YouTube, and Twitter • Planning, coordinating, creating, and publishing social media content in English and German on LinkedIn and Twitter • Managing the global LinkedIn, YouTube accounts and two local Twitter accounts • Monitoring, customer service, and community management • Training social media admins from subsidiaries around the world • Reporting social media analytics and related web analytics (Google Analytics)
In this role, I have been managing the community that is closest to my heart: my offspring. It can be difficult but it's worth the effort. After about five and a half years, my wife and I succeeded in doubling the community.
▪ Member of the editorial team and content management for the global intranet ▪ Writing texts for intranet, website, blog, employee magazine, and press releases ▪ Final editing of digital and printed communications ▪ Participation in projects: communications strategy, intranet relaunch, trade fair communications ▪ Project coordination with international colleagues throughout the world
▪ Writing articles for the global intranet and the global employee magazine ▪ Editing pictures
▪ Editing the compendium of a global corporate social responsibility initiative ▪ Writing articles for the global employee magazine and the global intranet ▪ Conducting interviews
(Then: Communication Harmonists GmbH & Co. KG) ▪ Sharing employer branding content on Facebook ▪ Writing press releases ▪ Editing interviews for agency clients