Singapore, Singapore
I help luxury brands in Asia grow by solving the one challenge that matters most: how to sell to clients who already have everything. Over the past 25 years, I’ve worked across Asia, Europe and the Middle East — driving sales, leading markets, and training teams for brands like Porsche, Ferrari, McLaren, BMW, and Audi. Along the way, I’ve delivered 25% sales growth across North Asia, supported market entries like McLaren India, and helped retail teams win Global Retailer of the Year. Today, I run Luxe/Link — a platform and consultancy focused on training, consulting, and content around 'Luxury in Asia'. I work with leaders and teams to sharpen their sales strategies, elevate client experience, and bring their brand promise to life where it matters: in the showroom, on the floor, and across the customer journey. My clients span automotive, fashion, and hospitality — any sector where HNW and UHNW expectations are redefining what "luxury" means. I also teach what I practise. I’m an Affiliate Faculty member at SMU Academy and a Guest Lecturer at EHL, ESSEC, and NUS — known for bringing data, real-world cases, and soft skills together in an energetic and relatable way. Let’s connect if you're ready to take your luxury business to the next level: → Corporate training & consulting → Executive masterclasses → Keynote speaking or team workshops
𝗟𝘂𝘅𝗲/𝗟𝗶𝗻𝗸 is a consultancy and knowledge platform focused on the evolving landscape of 𝙇𝙪𝙭𝙪𝙧𝙮 𝙞𝙣 𝘼𝙨𝙞𝙖. We provide insights, strategies, and training to help brands navigate luxury markets, understand high-net-worth consumers, and enhance customer experiences. As a 𝘀𝗽𝗲𝗮𝗸𝗲𝗿, 𝘁𝗿𝗮𝗶𝗻𝗲𝗿, 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿, and 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, I work with businesses to improve their sales performance, customer engagement, and digital transformation strategies. I specialise in helping companies achieve seamless alignment across key areas like product, brand, service, CRM data, sales processes, customer journey, and sales team performance. My experience in luxury automotive management has equipped me with the skills to drive sales transformation through practical, hands-on methods. By integrating brand consulting, optimising CRM data, and enhancing sales processes, I tailor my approach to meet each client’s unique needs. With a strong focus on key performance indicators, AI, and digital transformation, I help teams become more effective and sales operations more efficient. Let’s work together to elevate your sales performance, align business goals, and drive sustainable growth.
My 𝗟𝘂𝘅𝘂𝗿𝘆 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀 combine strategic insights, real-world use cases, and hands-on tools to help professionals master customer-centric approaches in luxury sales, marketing, and engagement: - Luxury Marketing Masterclass: Uncover the Secrets of Luxury Branding and Consumer Psychology (17/18 November 2026) - Customer-Centric Mastery: Hyper-Personalisation Techniques for Customer Engagement (15 October 2026) - Luxury Sales Masterclass: Advanced Sales Strategies Tailored for the Luxury Market (08/09 September) - Future Hospitality Management: Leading with Technology and Sustainability (25/26 June 2026) Further Masterclasses on 'Hospitality' and 'Retail Innovation' on request.
SynFiny Advisors are executives with real-world experience who successfully deliver results in operational, strategic, and organisational improvements for your company.
Led the team for the North Asia subregion, which includes Hong Kong, Taiwan, South Korea and India. In charge of retail partner relationships, sales and after sales performance, marketing and brand activation. ✔ Achieved significant sales growth and after-sales targets, with a year-over-year sales improvement of over 25% across the subregion. Instrumental in McLaren Seoul becoming a Global Top 3 Retailer in terms of retail sales performance and aiding Taiwan to become Global Retailer of the Year 2023. ✔ Enhanced retailer profitability and customer experience by increasing the uptake of options, bespoke commissions, and contributions. Improved digital marketing and CRM processes, strengthening customer engagement and satisfaction. ✔ Led strategic and innovative sales activities and marketing campaigns, effectively managing budgets to ensure strong ROI. Developed strategic plans aligning with company objectives and market trends, using data-driven insights to optimise sales strategies and expand brand footprint with new retail partners and network development in Taiwan and India.
Supported the retail organisation across senior management and strategy, sales, marketing, CRM and IT by conceiving and implementing measures for digital transformation and profitable growth. Performance Motors is the biggest BMW dealership in SEA, part of Sime Darby Motors. ✔ Outlined and implemented the company's strategic transformation framework across internal departments, enhancing overall efficiency and alignment. ✔ Executed strategic transformation initiatives that significantly improved sales management processes and KPI transparency, driving better performance and accountability. ✔ Collaborated with senior management to improve data accuracy and system adoption, ensuring reliable insights and more effective decision-making.