Gland, Vaud, Switzerland
𝗔𝗯𝗼𝘂𝘁 𝗺𝗲 I am an enthusiastic, results-driven marketing professional with an entrepreneurial mindset and proven experience in strategic brand development across industries including HRTech, FinTech, E-commerce, Leisure and Travel. I craft and execute marketing strategies that bridge B2B & B2C, build brand visibility, enhance customer journeys, and deliver measurable results. Passionate, creative, agile, and hands-on, I specialise in growth business models with positive ROI in digital, e-commerce, and traditional channels. Fluent in 4 languages, I adapt quickly across sectors, applying fresh, outside-the-box solutions to uncover opportunities and drive success. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀 🔗 B2B and B2C lead gen 📈 Digital performance marketing 🌐 Website UX and analytics 🛒 E-commerce and retail ✨ Brand development, positioning and storytelling 📣 Media strategy incl. online & offline campaigns 📰 PR, Sponsoring & Event organisation 📱 Social media and Content marketing 🤖 AI 🔍 SEO/GEO, SEA 📊 Client surveys and market analysis ✉️ Email marketing 💼 P&L and budget ownership 🤝 Negotiation and partnerships 👥 Recruitment, people development & team restructuring 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 Background Checks (HRTech), Mortgage Financing (FinTech), Employee Benefits (HRTech), Retail Flash-Sales, E-Commerce, Travel, Loyalty, Leisure and more. 𝗛𝗥 𝗧𝗲𝗮𝗺𝘀> 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗹𝗼𝘄𝗲𝗿 𝗵𝗶𝗿𝗶𝗻𝗴 𝗿𝗶𝘀𝗸𝘀? Aequivalent’s technology and in-house professionals deliver accurate and transparent background checks. We do this based on the belief that employee screening build a foundation for trust. Interested in learning more? Check out my Featured section. 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀 • Aequivalent: Growing brand visibility and B2B lead generation for leading Swiss HRTech. • Resolve: Led B2C/B2B marketing for Switzerland's no. 1 mortgage platform—rebranding, positioning, enhancing brand awareness, and driving data-driven client acquisition. • Swibeco: Positioned the start-up as a HRTech leader via brand identity, corporate websites, B2B lead generation, and maximised B2C revenues through partnerships and creative marketing. • Deindeal and MyStore: Increased B2C flash-sale revenue through operational efficiency and integrated cross-channel campaigns. • ebookers: Boosted brand awareness and sales, making it Switzerland’s top online travel site, while overseeing marketing operations in Germany & Austria, and launching the first Pan-European proprietary loyalty program. Ready to unlock your brand's full potential and drive growth? Let’s talk.
Managing all marketing operational activities and developing the company’s B2B marketing & communication strategy, covering all aspects of the customer journey, from brand awareness to brand advocacy. Aequivalent is Switzerland's leading HR tech platform for employment screening, offering simple and comprehensive background check solutions and insights to help Swiss employers to make confident decisions, mitigate risks, and ensure compliance.
Managing the marketing and communication activities of the FinTech Resolve, covering all aspects of the customer journey, including the B2C and B2B strategies, brand awareness & positioning, content, inbound automation, nurturing, acquisition and loyalty. Resolve is one of the leading, independent mortgage comparison platforms in Switzerland, offering tailormade and transparent risk advice to ensure customers get the best financing solution for their dream property.
Responsible for all marketing aspects at Swibeco, including company B2B & B2E strategy, inbound marketing, lead generation, customer lifecycle, branding, communications, websites UX/UI, e-commerce and partnership development. Swibeco develops and offers a web based business system managing employer benefits for Swiss companies - increasing the employer value and making the corporation more attractive in the eyes of its employees. Through the platform for flexible benefits, Swibeco clients get a full range of perks, discounted deals, gifts and tax free benefits, including tailored web solutions that streamline communication and interaction with their employees.
Companies: Realdeals / OhPass / OhBox / La Clé / Winterpass / ID Loisirs Heading a regional leader in local commerce, making it easy for people to search and discover great experiences at unbeatable prices in a growing list of cities and destinations. We believe that every day is an opportunity to inspire and be inspired! - Focus on the couponing & discount pass business models - Bulid longterm developement potentials in market - E-commerce growth anticipation - Digital innovation - Cost streamline management - Shareholder relationship management
Companies: Realdeals / OhPass / OhBox / La Clé / Winterpass / ID Loisirs
- Contribution to the company’s global strategy and it’s operational fulfillment - Design, planning, and implementation of effective, efficient & integrated cross-channel marketing processes - Ensure continuous and innovative marketing measures to develop performance based channels such as paid search, affiliation, display/RTB, retargeting, social ads and more - Manage branding & merger for DeinDeal and My-Store sites, incl. CI/CD, value proposition and brand positioning - Segmented email marketing, from acquisition to reactivation, with customer lifetime value model to maximise revenues - Drive regular market, trend and competition analysis, as well as customer survey panels and usability analysis to improve shopping experience and satisfaction - Development of an integrated reputation management model - Responsibility for analytics alignement, ROI driven results, budget and controlling - Lead a multidisciplinary team including online performance marketing, CRM, branding, PR and social media