Matthias Pfaff

I build and scale AI businesses in regulated industries - from architecture to revenue | Ex-C3.ai | PhD AI

Munich, Bavaria, Germany

About

I build AI businesses where failure is expensive. Pilots are not the goal. I take AI from architecture to revenue in regulated, high-stakes environments - originating and leading multi-million euro enterprise programs, and building the commercial, regulatory, and operational structures that make adoption durable. What differentiates me is the ability to connect architecture, commercial strategy, and executive alignment - and turn that into measurable business outcomes. Across 15+ years at fortiss, Deloitte, iteratec, C3 AI, and Playbook, the pattern is consistent: build from zero, make it work, make it scale. From 8+ years shaping Bavaria's deep-tech and applied AI ecosystem at fortiss - culminating in heading its AI Application Center - to building AI practices from scratch, to closing and delivering complex enterprise programs, to scaling a funded AI SaaS platform. Durable growth requires that technology, commercial strategy, and organizational design are built together - not sequenced. PhD in AI (TUM, summa cum laude). Based in Munich.

Experience

  • Playbook® (Germany · Hybrid)
    • Strategic Advisor
      Feb 2026 - Present · 5 mos

      Advising on AI architecture, security frameworks, and long-term platform direction as Playbook advances into its next stage of growth

    • Co-Founder and Chief Technology Officer
      Feb 2024 - Jan 2026 · 2 yrs

      - Co-founder and executive lead for a €2.5M-funded Enterprise AI platform (SaaS) for regulated industries (Healthcare, Pharma) - Responsible for technology strategy, architecture, and AI roadmap with direct involvement in enterprise client engagements and Go-to-Market (Agentic-GraphRAG, AI agents, cloud-native platforms) - Executive ownership of ISO 27001 implementation, security architecture, and enterprise readiness - Active role in enterprise sales, customer engagements, and strategic partnerships

  • Founder & Managing Director at Novelty Collective GmbH
    Jun 2023 - Present · 3 yrs 1 mo

    Novelty Collective GmbH is my entrepreneurial holding and investment company. Through it, I build, acquire, and actively scale innovative businesses. I partner hands-on with portfolio companies at the intersection of technology, strategy, and execution—helping shape operating models, commercial direction, and long-term value creation. This includes supporting VC-backed companies and founder teams in areas such as product strategy, go-to-market design, and organizational scaling, as well as facilitating board-level strategy workshops for leadership teams and investors. In addition to corporate investments, Novelty Collective GmbH invests in and manages selected real estate and other proprietary assets, held and administered exclusively in its own name and for its own account.

  • Senior Director | Strategic Solutions | EMEA at C3 AI
    Aug 2022 - Jan 2024 · 1 yr 6 mos

    - Led enterprise AI sales (SaaS) and delivery across EMEA (focus DACH), targeting DAX / Fortune-500 clients - Originated, scoped, and closed €10M+ AI transformation engagements - C-level advisory on AI-driven business transformation in automotive, manufacturing, and banking - Built and coordinated multinational delivery teams across sales, data science, and engineering - Developed strategic industry partnerships and expanded market presence in new verticals

  • Head of AI and Data Analytics at iteratec
    Jul 2021 - Jul 2022 · 1 yr 1 mo

    - Built and led the AI & Data Analytics business unit with full P&L responsibility - Defined AI strategy, brand positioning, and go-to-market for enterprise clients - Scaled and managed consultants and engineers across locations - Led executive advisory engagements and complex AI transformation programs - Increased market visibility through publications, lectures, and industry representation

  • Senior Manager | Strategy, Analytics and M&A at Deloitte
    Nov 2019 - Jun 2021 · 1 yr 8 mos

    - Led AI strategy and analytics transformation programs from vision to implementation - Ownership of project acquisition, scoping, and delivery for large enterprise clients - Head of Insight Strategy Team (Insight Driven Organisation) - Trusted advisor to C-level stakeholders across automotive, industrial products, construction, and telco - Key contributor to portfolio development and go-to-market strategy