Matthias Frieden

Founder, CEO, CPO and Chairman in digital ventures | Head INSEAD Board Initiative Switzerland

Zurich, Zurich, Switzerland

About

Entrepreneur, CEO, CPO, chairman, board member and business angel with a track record of successfully building and scaling digital enterprises. 25+ years experience in business development, leadership & agile collaboration, transition & integration, strategy, venture financing, governance & board dynamics, product development, go-to-market strategies and communication/journalism. Focus on SaaS B2B, PropTech, InsurTech. MBA from INSEAD France/Singapore.

Experience

  • Head INSEAD Board Initiative (IN-BOARD) at IN-BOARD Initiative Switzerland
    Sep 2018 - Present · 7 yrs 11 mos

    The INSEAD Board Initiative (IN-BOARD) is an executive education programme organized jointly by INSEAD, national Alumni Associations and knowledge partners to provide participants with the skills and knowledge they need to become more effective board members.

  • Accredited Startup Coach at Innosuisse
    Feb 2024 - Present · 2 yrs 6 mos

    Innosuisse Start-up enables creative entrepreneurs to realize their innovative business ideas quickly and professionally. Through a three-phase, firmly guided process lasting 6 to 24 months, a dedicated expert will help the venture’s project evolve sufficiently to apply for the Start-up Label. After receiving the Label, entrepreneurs may benefit from additional Start-up coaching during Phase III in areas critical to implementation. Innosuisse Start-up offers an exceptional network of know-how and connections: The 60 coaches were involved in start-ups themselves and are renowned for their expertise and industry knowledge.

  • Board Member at Remotecoders
    Jun 2025 - Present · 1 yr 2 mos

  • Flatfox AG (Switzerland)
    • CEO
      May 2021 - Jul 2023 · 2 yrs 3 mos

      Flatfox digitizes the real estate renting process with a comprehensive platform, covering all steps of the tenancy period - from marketplace to property management. Professional property managers find new tenants faster and easier - and interacting with existing tenants becomes much more efficient. Flatfox merged with aroov in summer 2021.

    • CEO aroov AG (merged with Flatfox)
      Nov 2019 - Apr 2021 · 1 yr 6 mos

      aroov AG started in November 2019 as a spin-off by Swiss insurer Mobiliar along with Garaio REM, a leading provider of ERP solutions for property managers. After the acquisition of Flatfox AG by Mobiliar in April 2021, the two companies merged in summer 2021.

  • Chairman of the Board at Creadi AG
    Jan 2017 - Dec 2019 · 3 yrs

    Creadi AG is an independent startup fully owned by Pax Holding AG. An entrepreneurial team of insurance experts, tech specialists, digital product enthusiasts develops innovative solutions for tomorrow's insurance needs.