Vienna, Vienna, Austria
I am an executive leader with 14+ years of experience driving growth, loyalty, and customer value through people-centered leadership. My career has been defined by transforming organizations - building new business areas from the ground up, integrating teams through mergers and acquisitions, and leading large-scale agile transformations that unite commercial excellence with analytical precision. At Magenta Telekom (Deutsche Telekom Group), I lead a cross-functional tribe that combines data science, advanced analytics, and customer strategy to deliver measurable business impact. Whether in B2C or B2B, I focus on maximizing customer lifetime value, reducing churn, and creating meaningful experiences that strengthen both brand and results. My leadership philosophy centers on trust, empowerment, and accountability. I believe that high-performing teams thrive in cultures where people feel ownership, curiosity, and purpose - and where data becomes a catalyst for better decisions and continuous improvement. In short: I turn insight into impact, strategy into execution, and teams into engines of growth.
Driving customer strategy and lifetime value with advanced analytics and AI. Leading a cross-functional tribe that unites commercial, analytical, and technical expertise to deliver end-to-end, data-driven solutions for customer value management. Responsible for cross-, up-, and deep-selling, churn prevention, customer retention, and customer loyalty, with a clear focus on maximizing customer lifetime value and reducing churn in a highly competitive and shrinking telecom market. Key achievements: Designed and implemented the Customer Segment of One strategy, personalizing offers and communication for millions of customers. Established a data-driven decision framework powered by AI/ML models for churn prediction, next best offer, and pricing optimization. Improved customer lifetime value (CLV) and ARPU through targeted campaigns and advanced retention mechanics. Introduced agile Value Management & Analytics Tribe structure, integrating analytics, marketing, and pricing functions end-to-end.
Driving customer strategy and lifetime value with advanced analytics and AI. Leading a cross-functional tribe that unites commercial, analytical, and technical expertise to deliver end-to-end, data-driven solutions for customer value management. Responsible for cross-, up-, and deep-selling, churn prevention, customer retention, and customer loyalty, with a clear focus on maximizing customer lifetime value and reducing churn in a highly competitive and shrinking telecom market. Key achievements: Designed and implemented the Customer Segment of One strategy, personalizing offers and communication for millions of customers. Established a data-driven decision framework powered by AI/ML models for churn prediction, next best offer, and pricing optimization. Improved customer lifetime value (CLV) and ARPU through targeted campaigns and advanced retention mechanics. Introduced agile Value Management & Analytics Tribe structure, integrating analytics, marketing, and pricing functions end-to-end.
Architected Magenta Telekom’s next-generation operating model, laying the structural foundation for the company’s agile transformation. Designed tribe structures, scopes, and value streams to foster cross-functional collaboration, faster time-to-market, and customer-centric value delivery. Partnered closely with executive leadership to translate strategic ambitions into a scalable, people-empowering organization.
Advising early stage companies across various industries and regions
End-to-end responsibility for setting up and managing marketing and sales departments, structures and processes across the technology company portfolio
Responsible for the development, implementation and marketing of the customer centric B2B solutions portfolio as well as pre- and post sales management with a team of 45 staff across three departments
Responsible for the development, implementation and marketing of the customer centric B2B solutions portfolio