Zurich, Switzerland
- speaks 5 languages - digital advertising specialist - high expertise in digital analytics - chilled perfectionist
Jung von Matt is the largest, most renowned German speaking creative agency and its Swiss subsidiary with headquarters in Zurich the highest ranked creative agency in Switzerland. Jung von Matt/impact develops and manages data-driven digital campaigns and implements analytics solutions. - established internal workflow and QA processes: ticketing, documentation, go-live and optimization methodologies - development of agency-wide digital analytics standards - management of campaigns, budgets and communication for high-profile Swiss clients from hospitality to insurance, consumer goods, public services, sports and luxury brands - highly successful insurance campaign: target over 100% exceeded - often the first agency to use new ad & media formats such as YouTube brand recall studies and bumper ads in Switzerland - assisting clients in moving towards programmatic, holistic strategies - Google Premier Partner agency since 02/2017 - nominated Swiss Digital Agency of the Year in 2017 - Effie award for innovative video & branding campaign
I am a member of the trainer team that conducts training events and workshops organized by Google on its digital marketing and analytics product suite.
World Intellectual Property Organization (WIPO), Switzerland The World International Property Organization is an agency of the United Nations and the global forum for intellectual property. - 100+ hours of project work delivered - development of a holistic tracking concept - coordination of migration, upgrade (code and functionality) and specification of Google Analytics tracking across all WIPO Divisions - setup and configuration of Google Tag Manager and Google Analytics including customized tracking for the newsletter sign-up funnel, HTML5 video interactions (view, pause, stop, viewed %), server-side PDF and file access tracking via the Google Analytics Measurement Protocol, and extended event tracking functionality - revised and simplified account structure - setup of custom dashboards - testing and documentation - developer support ___ BOO! Surprising Media Solutions & AlwaysOn WiFi, South Africa BOO! Media sell premium advertising across AlwaysOn's South African WiFi network, including all South African airports and many shopping malls. - Analytics tracking implementation for close to 2,000 WiFi hotspots across South African airports, malls, restaurants and stores - Reporting of advertising campaigns on ACSA airports for Boo! Media clients such as Vodacom, Mastercard, Philips, Mazda, FNB, Opel, Microsoft and more ___ Coffeebeans Routes, South Africa Cofffeebeans Routes is an award-winning tour operator in Cape Town. - Analytics tracking solution including customized cross-domain e-commerce tracking - Google Tag Manager setup and management - AdWords campaign setup and management ___ Mon Coeur (Ein Band für Bildung e.V.), Germany Mon Coeur is a non-profit supporting educational projects that I have been lucky to be a part of. - Google Analytics setup and management - Google Grants AdWords Account setup and management
- leading agency-side digital analyst for a large Swiss banking client (Adobe Analytics & Adobe Dynamic Tag Management) - leading agency-side digital analyst for a large Swiss retail client (Google Analytics & Google Tag Manager) - implementation of complex tracking solutions on multiple platforms and systems - planning & execution of numerous client workshops & consultations (KPI definition, GTM training, GA training, AA training, solution consulting, training on individual tracking setups) for a range of mid to large Swiss clients from retail to banking, sports, insurance, tourism and a United Nations agency - development of agency-wide standards (GTM container setup, GA, tracking, Data Layer) with my team - working with over thirty different clients on analytics projects
- founding of web analytics department - conceptualization of methodology, strategy and pricing - providing actionable insights through expert analysis and reporting - growing customer base including high profile South African clients
- management and optimization of PPC advertising campaigns - constant testing and implementation of new AdWords features - responsible for international travel clients: USA, UK, Germany, France, South America - huge success implementing own ideas into client campaigns, account restructure and a new search bidding strategy (CPCs dropped around 25% in the course of a year contrary to the travel industry trend) - working with campaigns in English, German, French, Spanish and Portuguese - training of new staff and advising staff and clients on web analytics