Greater Nuremberg Metropolitan Area
An accomplished leader with a track record of brand building and delivering results in Europe and Asia. Significant experience of operating at a strategic level in brand & category management, key account management and product. Functional knowledge across distribution channels, licensing and omnichannel marketing. Proven examples of successful business turnarounds and establishing sustainable business development. Agile business transformer with a strong sense where to make a difference. Empathetic people leader driving growth by growing people.
With a strategic vision for product and market positioning, my leadership at adidas has steered key European accounts towards robust growth. Our team has excelled in crafting strategic account and seasonal go-to-market plans, pivoting across lifestyle to fashion-oriented online and commercial-led players. Account product & marketing lead for Adidas key accounts with dedicated merchandising and marketing functions Stand-out business performances funded by best mix of brand, product and marketing strategies Developing high-performing team structure centered around people development
Account marketing lead for Sports and Fashion accounts. Set-up and implementation of account marketing strategies and communication plans. ACHIEVEMENTS: Standard setting account strategy development effectively blending adidas brand identity with account specific positioning Conception and implementation of seasonal marketing plans and campaigns delivering against long-term consumer retention and short-term sales conversion Ownership of first ever performance tracking module to measuring marketing invest versus brand marketing and performance marketing metrics
• Established the first-ever Asian Football Category at adidas Asia, leading market research, strategic brand positioning, and product distribution mix. • Secured new business by defining brand positioning, channel strategies, and marketing plans. • Developed a highly motivated team force and shaped a new set-up for optimal performance.
Football apparel lead for Greater China region Heading up x-functional creation team to prime Performance and lifestyle apparel collections ACHIEVEMENTS: Implemented new category strategy and synced with local sales force Seized China business potential to double-digit growth rates Range expansion to Korea and SEA
Conception and implementation of licensed asset strategies FC Bayern Muenchen / Deutscher Fussball Bund Commercial product & communication plans enrollment ACHIEVEMENTS Launch of first integral license club plans International commercial expansion to China and US
Planning and creation of exclusives performance product Lines Sell-in to Europe key accounts Intersport, Sports Direct, JD Sports, CIS DTC ACHIEVEMENTS: Retail Launch “Torsion Range” at JJB retailer Winter jackets series retail launch for own retail CIS Significant SMU market share gain back at JD SPORTS