Mönchengladbach, North Rhine-Westphalia, Germany
I lead the marketing for Iseki Maschinen GmbH, a premier systems provider with nearly 60 years of family-owned success. My mission is to bridge this rich heritage with modern, digital-first growth. Managing a diverse portfolio that includes Iseki, Alltrec, Raymo, and Goupil, I position our professional solutions at the forefront of the municipal and landscaping (GaLaBau) sectors. At the core of my approach is a commitment to the Customer Journey and high-impact Content Marketing. By blending creative storytelling with data-driven insights, I ensure our brands connect authentically with their target groups, turning complex system offerings into measurable market presence.
🚀 Instagram: 2,300 → 8,000+ followers, engagement rate 10–16% (fastest-growing channel in the crop protection industry) 📈 Content Marketing: +60% website clicks ⚡ Marketing Cloud: Customized process design & automation ✉️ Email Campaigns: 45–55% open rates 🌐 SEO & AEO Optimization: Website health at 95% (industry average: 80%) 💡 Team Leadership: Leading and coaching a three-person team, building scalable digital growth structures 💰 Budget Management 🚀 Product Launches: Responsible for campaigns introducing two star products, Carnadine & Joust 🛠 Technical Skills: WordPress, Google Search Console, SEMrush, Salesforce Marketing Cloud, GA4
During my time managing the cereal herbicides and growth regulators portfolio, I was responsible for driving the growth of key products, including Lentipur 700, U 46 M-Fluid, and Saracen 🚀. I led the full marketing mix, acting as crop lead in both operational and strategic Crop Teams, and successfully launched new products to market. Through targeted campaign management 📊, media planning, and portfolio development 🌱, I significantly increased the market presence and performance of these top products. Additionally, I oversaw trial design and analysis 🧪, ensuring data-driven decisions that supported sustained growth — results that continue to drive momentum for the portfolio today.
Built and expanded digital marketing channels 🚀, creating and managing campaigns Coordinated with agencies and monitored budgets 💰 Created media content and developed technical materials Developed mobile end-user solutions 📱 and built marketing databases Implemented and enhanced CRM systems Oversaw and controlled marketing projects 📊 Ensured correct labeling compliance ✅
Built and developed a new sales territory in Western Germany 🌍 Managed B2C sales and provided technical & agronomic support 🌱 Advised clients on comprehensive digital solutions for arable farming Developed and maintained relationships with customers, channel partners, and influencers 🤝 Contributed to CRM development to optimize customer management Ensured high-quality customer service and support