Matthias Heinze

Senior Vice President Commercial - Managing Director

Greater Munich Metropolitan Area

About

#20 years experience in the Video and Entertainment field #Leading a high-performing sales organization across all major revenue streams for Warner Bros. Discovery in Germany, Switzerland and Austria (GSA) #Strong personal network across telcos, MVPDs, studios, free-TV and pay-TV channels, SVoD, Advertising across EMEA (with focus on German speaking territories, Central- and Eastern Europe, UK and Benelux) #Deep understanding of the entire video and entertainment value chain  #Experienced speaker on panels and industry events

Experience

  • Warner Bros. Discovery (Full-time · 3 yrs 11 mos)
    • Senior Vice President Commercial
      Feb 2025 - Present · 1 yr 6 mos

      Commercial Lead for Warner Bros. Discovery Germany, Switzerland and Austria (GSA): In charge of all major revenue streams e.g. Content sales & Home Entertainment for the entire WBD catalogue as well as Affiliates Sales and Ad Sales for all WBD Networks and Streaming services.

    • Managing Director
      Nov 2023 - Present · 2 yrs 9 mos

      Managing Director of local WBD entities in Germany: Warner Bros. Entertainment GmbH Discovery Communications Deutschland GmbH & Co. KG Turner Broadcasting System Deutschland GmbH

    • Head of Distribution & Partnerships GSA
      Sep 2022 - Jan 2025 · 2 yrs 5 mos

      Leading Content Sales, Affiliates Sales, Digital Distribution, Games, Consumer Products as well as Franchise Management and Trade Marketing for Warner Bros. Discovery across Germany, Switzerland & Austria (GSA): - Content Sales / TV Distribution: Responsibility for the entire WBD catalogue including Warner Bros. movies and series, HBO series and Discovery factual programming - Channel Distribution / Affiliates Sales for Free TV channels DMAX, Tele5, TLC, HGTV, Eurosport, CNN and Pay-TV channels Warner TV Serie, Warner TV Film, Warner TV Comedy, Discovery Channel, Cartoon Network, Cartoonito, Eurosport 2, Animal Planet as well as streaming services (Discovery+) - Digital Distribution / Home Entertainment for the entire WBD catalogue - Local lead for Warner Bros. Games like Hogwarts Legacy, Mortal Kombat, LEGO Star Wars - Franchise Management and Consumer Products responsibility for Brands like Harry Potter, DC / Batman, Tom & Jerry, Looney Tunes

  • Board Member at EL CARTEL BROTHERS
    Nov 2025 - Present · 9 mos

  • Managing Director Warner Bros. Entertainment Poland at Warner Bros. Entertainment
    Jan 2021 - Feb 2023 · 2 yrs 2 mos

  • WarnerMedia (Full-time · 1 yr 10 mos)
    • General Manager CEE & Head of Affiliates & Ad Sales CEE, GAS
      Nov 2021 - Sep 2022 · 11 mos

      As General Manager overseeing WarnerMedia's (WarnerBros, HBO, Turner) business for Central and Eastern Europe and Russia across all revenue streams. Ensuring the implementation of the WarnerMedia EMEA strategy. As Head of Affiliates & Ad Sales in charge of b2b Distribution across HBO Max, HBO linear, Cinemax and Turner channels (Warner TV, Cartoon Network, Boomerang, CNN) as well as Ad Sales across WarnerMedia GE & Kids Networks for CEE and German speaking territories.

    • Head of Affiliates & Ad Sales CEE, GAS & General Manager Poland
      Dec 2020 - Nov 2021 · 1 yr

      Key responsibilities: - WarnerMedia's Affiliates Sales (Distribution) business across Central and Eastern Europe and Germany, Austria, Switzerland including HBO, Cartoon Network, TNT channels and CNN. - WarnerMedia's Ad Sales business for kids & entertainment brands in the respective territories. - WB theatrical and consumer products business in Poland.

  • Turner (Turner Broadcasting System, Inc) (Greater Munich Metropolitan Area)
    • General Manager Eastern Europe & Benelux (Turner Central & Eastern Europe)
      Mar 2017 - Dec 2020 · 3 yrs 10 mos

      Full P&L responsibility for Turner's business in Poland, Romania, Russia + CIS, Hungary, Czech&Slovak, Balkans and the Benelux market. Leading the channel and digital business for brands like Cartoon Network, TNT and Boomerang. Director of Turner Polska and Turner Romania In addition Commercial head for Turner Central and Eastern Europe including Germany, Austria, Switzerland (see below)

    • Vice President Commercial (Turner Central & Eastern Europe)
      Nov 2014 - Dec 2020 · 6 yrs 2 mos

      Vice President Commercial Central & Eastern Europe Overseeing the revenue side for Turner's business across the region including Distribution / Affiliate Sales, Ad Sales, Programme Sales, Business Development and Research Region includes German speaking territories, Benelux, CEE & Russia

    • General Manager Eastern Europe (Turner Central & Eastern Europe)
      Dec 2015 - Feb 2017 · 1 yr 3 mos