Berlin, Berlin, Germany
Helping Beverage Brands Master the Chinese Market | Co-Founder www.china-incubator.com | 25Yrs China Experience | 15Yrs Experience in the Spirits industry between China, US & Europe | Co-Founder Ming River Baijiu
Boutique beverage consultancy specializing in the China market. China Inbound Validation Model: Developed a proprietary framework to de-risk market entry for beverage brands through phased testing and data-driven market-fit analysis. Importer Prospecting: Identifying and vetting high-performance import partners. We leverage an extensive industry network to match brands with distributors who align with their specific category and volume goals. Smart Route-to-Market (RTM): Architecting lean, execution-focused entry strategies that avoid the high overhead of traditional agency models. Strategic Consulting: Advising on pricing strategy, local compliance, and brand positioning to ensure sustainable growth in the Chinese landscape. www.china-incubator.com
Category Creation: Pioneered Baijiu in the West, taking it from a niche product to a recognized spirits category in the US and Europe. Strategic JV Management: Co-managed the landmark partnership between our private founding team and Luzhou Laojiao, one of China’s largest distilleries. Global Scaling: Built the brand’s footprint across multiple international markets, navigating complex supply chains and route-to-market strategies. Responsible for operations in 10 European markets. Strategic Exit: Stepped down following shifts in US tariff structures that fundamentally changed the category's growth dynamics in that market. I’m now applying the execution-led insights from this journey to help brands enter the China market via China Incubator.
Co-founder and managing partner at the leading consultancy for baijiu internationalization.