Menden, North Rhine-Westphalia, Germany
Experienced executive in the construction and building materials industry, specialising in strategic development, commercial management, operational excellence and organisational development. Many years of responsibility for significant business volumes at European level, including a procurement volume of €3.4 billion and a private-label business generating around €1.2 billion in turnover. Proven experience in simplifying complex structures, consolidating brand portfolios and integrating companies within an international environment. Combines strategic clarity with operational execution and specialises in integrating procurement, sales, marketing and digital sales to achieve sustainable growth. ——————————————————————————— Erfahrene Führungspersönlichkeit in der Bau- und Baustoffindustrie mit Schwerpunkt auf strategischer Entwicklung, kommerzieller Steuerung, operativer Exzellenz und Organisationsentwicklung. Langjährige Verantwortung für signifikante Geschäftsvolumina auf europäischer Ebene, darunter ein Einkaufsvolumen von 3,4 Mrd. € sowie ein Eigenmarkengeschäft mit rund 1,2 Mrd. € Umsatz. Nachgewiesene Erfahrung in der Vereinfachung komplexer Strukturen, der Konsolidierung von Markenlandschaften sowie der Integration von Unternehmen in einem internationalen Umfeld. Verbindung strategischer Klarheit mit operativer Umsetzung und Spezialisierung auf die Verzahnung von Einkauf, Vertrieb, Marketing und Digitalvertrieb zur Realisierung nachhaltigen Wachstums.
Commercial responsibility for Heavy Building Materials with a Europe-wide procurement volume of €3.4 billion Management and further development of group-wide category management and procurement strategy Optimisation of synergies and economies of scale to improve margins at European level Close integration of sourcing, sales and marketing Management of complex international stakeholder structures
Overall responsibility for the Europe-wide own-brand business with a turnover of €1.2 billion Management of interdisciplinary, cross-border teams covering own brands, marketing and price management KPI-driven optimisation of product ranges and profitability Consolidation from 12 to 4 core brands Europe-wide roll-out of the group-wide brand strategy Development and implementation of growth and go-to-market strategies Leveraging synergies across multiple business units
Management and development of a business division with > 50 employees Further development of sales, marketing and digitalisation strategies Cross-divisional development of sales structures and processes to improve market penetration and profitability Responsibility for a marketing budget of over €10 million to support a business volume of €3 billion Consolidation of the regional brand landscape from 10 to 4 national sales brands Further development and optimisation of company-wide product range and point-of-sale strategies Support for post-merger integrations (growth from €2 billion to €3 billion in 3 years) Interim management and further development of corporate communications (2021–2022)
Management of a department with > 15 employees Responsibility for a marketing budget of over €5 million to support the €1.2 billion B2B and B2C business Expanding customer focus and tapping into new target groups in close collaboration with the sales team Strategic development of marketing and e-commerce Further development and scaling of the own-brand business Implementation of new product ranges and expansion of existing ones Development of corporate communications Acting Head of Sales and Key Account Management in the Berlin-Brandenburg region (2019/2020)
Vertriebs- & Marketingprojekte / Sales & Marketing Projects Digitale Medien / Digital Media eCommerce Erschließung neuer Zielgruppen / Target Group Development
Vertrieb & Marketing Projekte Entwicklung neuer Geschäftsfelder Multi-Channel-Vertrieb
Der BAUKING Online-Shop Baustoffe und Baustoffpakete für Selbermacher und Profis
Betreuung von Key-Account-Kunden Aufbau eines systematisierten Großkundengeschäftes Auftragsabwicklung für ausgewählte Kunden Weiterentwicklung der Sortimente (Roh-/Hochbau, Trockenbau, ...) für betreute Kunden