Matthias Froehlich

Senior Consultant | Data, Analytics & Sales Operations | Salesforce Ecosystem

Cologne, North Rhine-Westphalia, Germany

About

Data-driven consultant focused on analytics platforms and cloud transformations within the Salesforce ecosystem. I work with enterprise customers and sales teams to analyse platform usage, adoption metrics, and operational workflows to guide migrations to Tableau Cloud and improve long-term analytics adoption. Background in mathematics and business intelligence with a strong interest in data-driven decision-making and enterprise analytics.

Experience

  • Biztory (Hybrid)
    • Senior Consultant
      Dec 2024 - Present · 1 yr 7 mos

      Work with enterprise organisations to analyse analytics platform usage, adoption metrics, and operational workflows to guide migrations from Tableau Server to Tableau Cloud. Support sales teams through discovery workshops, technical scoping, and solution design while translating customer requirements into scalable data platform architectures. Contribute to strategic partnerships and joint customer engagements, helping expand Biztory’s presence in enterprise analytics transformations. Mentor consultants and support the development of scalable migration frameworks and best practices.

    • Consultant
      Jul 2023 - Nov 2024 · 1 yr 5 mos

      Contributed to a wide range of Tableau-related technical projects, including PoCs for orchestrating Tableau Server on AWS EKS, designing data monetisation strategies using embedded analytics, supported by custom ETL pipelines development and coordinated implementation. Technical Consultant in TabMove (Tableau Server to Tableau Cloud) migrations, focusing on execution and change management support. Involved in pre-sales activities such as discovery sessions, solution demos, and proposal development.

  • Solution Engineer Tableau - Success Graduate Program at Salesforce
    Sep 2022 - May 2023 · 9 mos

    Trained in core Solution Engineering practices with a strong focus on value selling techniques. This included mastering the full pre-sales cycle from discovery sessions and stakeholder alignment to building compelling, tailored product demos. The program emphasised customer-centric solution design and cross-functional collaboration. Program successfully completed - Unfortunately, impacted by 2023 tech layoffs.

  • Customer Success Associate at realworld one
    Nov 2021 - Jul 2022 · 9 mos

    Led the on-site implementation of pharmaceutical VR training for 200+ trainees, achieving up to 20% reduction in total training time. Delivered pre-sales demos to stakeholders, contributing to new client acquisition, and managed progress reporting to internal teams and external partners. Initiated a telemetry data and analytics strategy to quantify training related KPIs, creating the foundation for scalable, monetisable offerings and new revenue streams for Realworld One