Copenhagen Metropolitan Area
Hi, I'm Matthias Barbian. I help to reinvent Engineering and Smart Manufacturing to optimize and automate Production Processes based on my over 30 years of expertise in Automation, Integrated Plant Engineering, Process Optimization, Digitalization, IoT, IIoT, Industrie 4.0, RAMI 4.0, Manufacturing-X, and generative AI. My experience spans Program and Project Management, Consulting, Sales, Business Development, and Strategy Planning across Discrete and Process Industries, Intra Logistics, Warehouses, and Baggage Handling Systems at Rockwool International in Copenhagen, Siemens in Nuremberg/Erlangen, and Accenture Industry X in Munich/Copenhagen. I also served as Chief Digital Officer at SEITEC GmbH & seioTec GmbH, enabling partners and customers to realize new digital business models. It creates value by driving digital transformation, optimizing processes, and delivering data-driven solutions that empower industries to thrive in the era of Industrie 4.0. I'm a member in several Industrie 4.0 Working Groups in the Association of German Engineers (VDI) and Association for Electrical, Electronic & Information Technologies (VDE) and studied Electronics and Electrical Engineering at the Ruhr University Bochum, Germany.
• Reinvention of Engineering and Manufacturing enabled by AI for discrete and Process Industries • Development and execution of IoT, IIoT & Industry 4.0 / Pharma 4.0 strategies and roadmaps for industry customers • Team lead of IIoT professionals with focus on IIoT technologies, protocols, and platforms and AI • Creation of data-based ecosystems for various industries, e.g. Gaia-X, Catena-X, Manufacturing-X • Implementation of the EU-Data-Act • Identification of market opportunities, customer needs, and emerging trends • Collaboration with cross-functional teams inside and outside Accenture
• Development and execution of IoT & Industry 4.0 strategies and roadmaps for industry customers • Ideation and realization of new data-driven business models • Designing and implementation of IoT Platforms, e.g. MindSphere, Azure
2013 to 2021 Siemens Industry Software GmbH, Nuremberg, Germany 2017 to 2021 Project Management / Business Development / Partner Management / Sales for Siemens MindSphere (industrial IoT as a service solution from edge to cloud) • Worldwide roll-out of Siemens MindSphere in collaboration with cross-functional teams in Siemens • Digital Transformation journeys with customers / partners • Enabling new business models based on cloud / edge architectures 2013 to 2017 Global Partner Manager for Integrated Plant Engineering SW (COMOS) • Worldwide development of new Partners for Industry Software Sales • Target agreements with Partners (Business Plan Reviews), coordination with Product Management • Worldwide responsibility for Software Maintenance, Enhancement and Supportt
1998 to 2013 Siemens AG, Nuremberg, Germany 2007 to 2013 Strategy and Business Developer for Industry Projects • Worldwide set-up and roll-out of Masterplan for Process Automation Projects • Wordlwide push of Integrated Engineering in the following industries: Chemical, Pharma, Water & Waste Water, Food & Beverage, Oil & Gas, Metals and Mining • Set-up of Intra Company Business in USA • Task Force for Securing Market Shares during the worldwide economical downturn 2005-2007 Consultant for Project Management and Engineering for Airport Logistics Projects • Set-up, roll-out and coaching of Integrated Engineering Process in Nuremberg headquarter • Coaching of project Baggage Handling System, Airport Incheon, Korea • Analysis of Integrated Engineering Process for the department Airport Logistics in USA 2004-2005 Strategy and Business Developer for Warehouse and Airport Logistics Projects • Strategy and Business Development for Warehouse and Airport Logistics Projects • Market and competitor analysis • Mergers and acquisitions 2001-2004 Project/Process/Quality Manager for project Baggage Handling System T2, Airport Munich, Germany • Optimization of Integrated Engineering Process • Project Quality Assurance • Project Troubleshooting 1998-2001 Project Manager for Warehouse and Airport Logistics Projects