Raleigh, North Carolina, United States
I help B2B SaaS companies turn marketing into qualified pipeline, measurable revenue, and business growth. Over the past 20+ years, I’ve led demand generation, account-based marketing (ABM), content strategy, and go-to-market (GTM) programs for enterprise B2B SaaS and technology companies. I connect marketing to business outcomes by generating qualified opportunities, improving conversion, accelerating pipeline, and helping sales win more business. Today, I lead enterprise and manufacturing marketing initiatives for Siemens Asset Management Software, partnering with sales, product, and executive leadership to build integrated campaigns that drive growth. Recent accomplishments include helping grow impacted (multi-touch influenced) pipeline by 23% year over year, increasing marketing-qualified leads by 20% quarter over quarter, and launching six sponsored webinars with leading manufacturing publications—including IndustryWeek, Reliable Plant, Plant Services, Food Processing, and Plant Engineering—where 75%+ of attendees were target prospects. I specialize in simplifying complex software and technical solutions into messaging that resonates with decision-makers. Whether launching integrated campaigns, optimizing the buyer journey, or building scalable marketing programs, I believe the best marketing earns trust first—and revenue follows. AI is embedded in my daily workflow, helping me research faster, personalize campaigns, accelerate content creation, increase testing velocity, and make smarter marketing decisions. Outside of work, I’m the founder of Knowledge Enthusiast, where I share practical insights on AI, marketing, productivity, communication, and personal growth through my blog, YouTube channel, Medium publications, and the weekly Fuel Your Mind newsletter. Core Skills: Growth Marketing • Demand Generation • Go-to-Market (GTM) Strategy • Enterprise Marketing • Manufacturing Marketing • B2B SaaS • Account-Based Marketing (ABM) • Revenue Marketing • Integrated Campaigns • Pipeline Generation • Content Strategy • Marketing Analytics • Lifecycle Marketing • Marketing Operations • CRO • SEO • SEM • GEO • AEO • Sales Enablement
Lead integrated go-to-market (GTM) campaigns for Siemens Asset Management Software across the manufacturing sector, driving demand generation, impacted pipeline, and revenue growth for enterprise and small-to-mid-market customers. Develop and execute data-driven marketing strategies for priority industries including Food & Beverage, Paper & Packaging, Plastics & Rubber, and Metals. Partner with sales, product marketing, industry experts, digital marketing, and executive stakeholders to translate complex asset management solutions into compelling messaging and integrated campaigns across digital, webinars, events, paid media, email, content marketing, and account-based marketing (ABM). Key Accomplishments: * Helped grow impacted (multi-touch influenced) pipeline by 23% year over year through integrated demand generation and GTM programs. * Increased marketing-qualified leads (MQLs) by 20% quarter over quarter through campaign optimization and audience targeting. * Launched six sponsored webinars with leading manufacturing publications—including IndustryWeek, Reliable Plant, Plant Services, Food Processing, and Plant Engineering—with 75%+ of attendees representing target prospects. * Strengthened manufacturing go-to-market strategy by refining audience segmentation, messaging, digital experiences, and cross-functional alignment to improve campaign performance and sales engagement. * Continuously optimize marketing performance through analytics, experimentation, and customer insights to improve pipeline quality and marketing effectiveness.
Create and publish thought leadership content on marketing, personal growth, and AI. Blog: 1.2M+ views. YouTube: 4.4K+ subscribers, 335K+ views, and 11K+ watch time hours. Newsletter: 700+ subscribers.
• Led multi-brand B2B SaaS growth and demand initiatives across three digital PR platforms, driving qualified pipeline and eCommerce revenue. • Built and executed a unified marketing and brand strategy spanning positioning, content, campaigns, and KPIs. • Rebrand PressRelease.com, launching a new logo, messaging map to support relaunch and growth goals. • Designed and launched integrated campaigns connecting storytelling with measurable pipeline KPIs. • Implemented new segmentation and performance-tracking dashboards to monitor cross-brand ROI. • Partnered with Sales, Product, and Creative to align GTM priorities and accelerate funnel velocity. • Established lead scoring, funnel optimization to improve lead quality and conversion efficiency across brands. Key Accomplishments • Newswire.com: +357% MoM lead to MQL conversion, +130% MQLs, +223% SQLs, +108% new customers, +310% eCommerce revenue; +59% QoQ MQL to SQL conversion, +290% SQLs, +24% lead to SQL conversion. • AccessNewswire.com: +45% MoM lead to MQL conversion, +35% MQLs, +15% lead to SQL, +50% eCommerce revenue, +56% first purchase, +20% lead quality; +179% QoQ MQL→SQL conversion, +106% lead to SQL, +75% lead to new customer conversion.
Built and scaled a global demand generation engine from the ground up—delivering $100M+ in marketing-influenced pipeline and $75M+ in sourced pipeline within 12 months. • Led multi-channel campaigns across outbound, SEO, events, paid media, and webinars • Managed $3M+ marketing budget and 5-person team across 10 SaaS products • Created 50+ persona-based webinars (10K+ registrants, 5M+ reach, $8.5M+ pipeline) • Tripled demo and sales calls through outbound campaigns • Redesigned MQL→SQL workflow and BDR routing, doubling conversion revenue • Drove 8M+ reach with digital ABM, content syndication, and 3rd-party channels • Launched dashboard-driven reporting and campaign attribution models
Led growth marketing strategy for North America, building campaigns and partner co-marketing efforts that scaled marketing-attributed pipeline 10x. • Developed and executed 100+ strategic marketing deliverables to support demand gen and partner co-marketing programs • Won MarCom Platinum Award for Cloud Detectives FinOps campaign (211 MQLs) • Launched global ad performance dashboard (20% CPL reduction) • Appointed interim field marketing lead during regional transition • Managed $3M+ budget and team of 3 + external agencies • Led GTM programs with AWS, Microsoft, Apptio, Red Hat