Greater Montreal Metropolitan Area
Creative marketing leader with 6+ years driving high-impact campaigns, social strategy, and influencer programs for beauty, entertainment, and licensed brands. Skilled at turning insights into engaging content, building collaborative teams, and delivering measurable results. Experienced leading multi-client campaigns, guiding creative direction, and strengthening client partnerships to elevate brand presence and drive growth. Bilingual | Montreal
- Manage multiple social media content calendars for different brands at once - Draft AD Copy for various branded ads - Draft Copy for captions for multiple brands - Content curation - Community management on several brands at once - Custom content creation for several brands - Manage social media & PR manager schedule and work load
- Executed & Managed influencer marketing product launch partnership strategies at a north american level. - Designed and executed North American social media strategy across 192K followers on Linkedin, Instagram, Facebook and Pinterest alongside managing, creating and executing social media calendar. -Managed small mixed team of 2 both full-time and part time employees dedicated to social media execution, Influencer Marketing coordination and community management. -Managed & oversaw relationship between two PR agencies (Canada & USA) for traditional media. -Increased social media engagement by implementing new content strategy.
-Develop and execute influencer marketing strategies and creative campaigns -Develop and execute influencer new product mailing -Manage paid influencer collaborations for Canadian Market -Identify and build relationships with prominent Canadian influencers and thought leaders -Lead and execute product launch masterclasses within different sectors of the business -Brainstorm new, creative approaches to influencer campaigns -Keep abreast of emerging trends, technologies and Canadian influencers -Live demonstration the main stage at IMATS -Was featured in ELLE Quebec Magazine for an Interview on Holiday Skin -Lead Makeup Artist for TSC MAKE UP FOR EVER Shows - Schedule content on Facebook and Twitter
Freelance Makeup Artist for any occassion: -Music video -Fashion shows -Promotional shoots -Editorial -Wedding Etc
•Offer Superior customer service •Coach other employees in order to acheive goals •Train on new beauty products •Keep track of Beauty Studio indicators •Create relationship with loyal clients •Offer excellent makeup application and skincare facials. •Represent Sephora in private Sephora Sponsored events.
Beauty Consultant- April 2012 - Assist all clients with concerns in regards to Makeup, Skincare, and Perfume. - Teach clients techniques/ methods of usage and application - Help other cast members when need be -Create a full makeup application in 45 minutes (Certified Makeup artist)