Matt Brooks

writer, event planner, scaler // Ex-Sofar Sounds

Berlin, Berlin, Germany

About

A business operations & marketing mind serving the music & broader events industries, freelance since 2021. Previously spent six years in leadership at live music startup Sofar Sounds, starting as a first-10 employee and later grow into a manager of over 15 employees from Miami to Toronto. When the pandemic halted a planned relocation to Europe, I did so myself and am now firmly rooted in Berlin with B2 German skills. As a freelancer, championing all of the organizations one has supported in a format like LinkedIn can be a challenge. Those I've appreciated to uplift, but are not listed below, include but are not limited to Fotografiska Berlin, Kits.ai, SSI, Perfect Fit: Live Music & More, Young Producers Group, Outer Sound Veranstaltungen UG, Berlin Science Week, Brown University's Center for Slavery & Justice, Contra, Old Farm Productions, Quirk Events, and the independent collectives I've founded/run, Re(a)d Wedding + FLORETS Press. Skills: Event Operations|Process|People Management|Human Resources|Hiring|Onboarding|Training|Startup Expertise|Change Management|Product Scaling|Strategic Planning|Public Speaking|Strategy|Program Management|Project Management|Business Consulting|Audio Engineering|Event Production|Live Music|

Experience

  • Splice (Remote)
    • Blog Contributor
      Oct 2022 - Present · 3 yrs 9 mos

      Regular contributor to the wonderful resource that is the Splice blog, with a focus on music theory, producer tips, digital audio workstation (DAW) walkthroughs, music industry navigation and psychoacoustics.

    • Project Manager
      Oct 2022 - Nov 2023 · 1 yr 2 mos

      Served as the primary ad-hoc Project Manager for the Marketing and Content Teams, filling a crucial gap in cross-functional workflows. This included the oversight and expedition of creative production, proactively undertaking audits and system buildouts for operational excellence, and overall support of quarterly/annual brand initiatives.

    • Operations Consultant
      Sep 2021 - Oct 2022 · 1 yr 2 mos

      Splice is, among other accolades, the music industry's highest quality, royalty-free sample library. My first role with the organization served the Video Production Team responsible for all Editorial content as well as Splice Skills, a program which delivers weekly educational content taught by industry pros.

  • Skip the Small Talk (Remote)
    • Senior Consultant
      Sep 2025 - Present · 10 mos

      Following multiple years of rapid market expansion and the buildout of all necessary operational systems, my focus has shifted to solely high-level consultancy and oversight of HR/legal matters for the business. This maintains my longstanding connection to the organization while opening up hours for new freelance projects.

    • Head of Operations
      Dec 2022 - Sep 2025 · 2 yrs 10 mos

      Leadership position alongside the Founder established following an initial period of consultancy, with the focus of expanding event operations beyond the founding market (Boston). During this period, we: -Launched sustainable events in over 30 U.S. cities + Edinburgh -Trialed events in Canada, England, France, and Belgium -Maintained a near-perfect guest feedback score -Hosted two meetups for facilitators -Achieved entirely without external funding

    • Operations Consultant
      May 2021 - Dec 2022 · 1 yr 8 mos

      Skip The Small Talk helps people get closer, faster by curating virtual and in-person events grounded in psychology research. Responsible for >5x gross revenue increase through U.S. market expansion efforts, with trial events throughout Western Europe in flight. This initial consultancy focused on the organization's first city expansion plan following nearly five years of community building in the founding market (Boston, MA, US). This included: • Determining strategic goals of expansion to guarantee healthy growth in alignment with the core values of the founder and community at large • Establishment of new team roles & human resources practices • Development of essential training materials & operational resources • Recruitment and on-boarding of >25 freelance contractors within established target markets or with broadened, centralized roles enabling such growth

  • Editorial Copywriter & SEO Consultant at Shure
    Mar 2025 - Apr 2026 · 1 yr 2 mos

    Research, brief development and execution of editorial content to promote the most historic microphone brand in the world.

  • Production Team Member at Most Wanted: Music Berlin
    Oct 2022 - Nov 2025 · 3 yrs 2 mos

    Produced by the Berlin Music Commission, this annual event blends conference programming, live shows, and the Listen To Berlin Awards to act as a pillar for the music scene's many edges and corners. Roles, by year: 2022 - Volunteer, Ticketing Office 2023 & 2024 - Production Office Manager 2025 - Artist Hospitality Manager

  • Event Manager at Vagabund Brauerei
    Aug 2024 - Apr 2025 · 9 mos

    Following years of hosting a monthly open mic in the space, I joined the team to take on the responsibility of live music curation as well a a range of other regular and one-off events such as pop-up markets, private events, workshops, panel discussions and more. I also advised and set up the business' upgraded audio production locker and assisted in logistics as needed.