Matthew Palfrey

Chief Executive Officer at BC Athletics

Cremorne, New South Wales, Australia

About

My primary background is in strength and conditioning coaching and fitness management - a profession that I continue to practice as it remains a great passion for me. My coaching work extends through to Elite athletes and I currently hold positions at both BMI Healthcare and SportEX. My enthusiasm for continued education also means that I write regularly for a large number of health and fitness publications, including international news stand titles. More recently I have become involved in a variety of ecommerce projects in the health, fitness and medical sectors. This experience has been immensely enjoyable and I find my skills expanding on a daily basis. One of my companies, Elevate Wellbeing, now offers website setup, app design, video production and book publishing. I am always interested in speaking with people about my professional experiences, what has (and hasn't) worked for me and collaborating on projects. Specialties: Coaching, writing, programme development, blogging, website design and management, fitness industry consultation, business development, mentoring

Experience

  • Chief Executive Officer at BC Athletics LLC
    Oct 2017 - Present · 8 yrs 10 mos

  • Chief Executive Officer at Hip Thruster LLC
    Nov 2017 - Present · 8 yrs 9 mos

  • Director at Glute Tech Ltd
    Sep 2017 - Present · 8 yrs 11 mos

    Glute Tech are the exclusively retailer of BC Strength products outside of North/Central/South America and Australia/New Zealand. The BC Strength range of equipment has been developed through the tireless pursuit of perfection at the Glute Lab training facility in San Diego - founded and run by Bret Contreras, the worlds foremost glute training expert.

  • Founder & Lead Developer at Digital Start Lab
    Apr 2014 - Present · 12 yrs 4 mos

    Digital Start Lab is a web design agency, specialising in Shopify ecommerce stores for the health, fitness and leisure markets. We're a registered Shopify Partner and listed Shopify Setup Experts, ranking amongst the best in Australia.

  • Writer/Author at Freelance
    Aug 2008 - Present · 18 yrs

    My work has been published in a variety of online and print publications including: Outdoor Fitness Magazine (UK) UltraFIT Magazine (UK) My Mad Methods Magazine (USA) SportEX Dynamics Journal (UK) Fighters Only Magazine (UK) EliteFTS (USA) T-Nation (USA) Brit MMA (UK) Breaking Muscle (USA) Onnit (USA) I am also the author of: The Complete Guide To Sandbag Training Sandbag Training For MMA & Combat Sports Sandbag Fitness: Lean & Strong Sandbag Fitness: 150 High Intensity Workouts