McKinney, Texas, United States
With over 20 years of experience in telecom, SaaS, IoT, and connected technology ecosystems, I lead Prime Digital Solutions Inc., an advisory firm dedicated to simplifying execution across complex digital ecosystems. My work focuses on bridging the gap between strategy and operational reality by addressing fragmented systems, misaligned workflows, and multi-vendor challenges that hinder growth. At Prime Digital Solutions, I collaborate with enterprises, carriers, OEMs, and technology partners to drive operational coordination, optimize go-to-market strategies, and reduce friction across technical and commercial environments. My mission is to help organizations achieve scalable, sustainable innovation by aligning operating models with emerging technology strategies and enhancing execution in complex ecosystems.
Prime Digital Solutions is an operational coordination and execution advisory helping enterprises, carriers, OEMs, and technology partners reduce friction, align execution, and capture value across increasingly complex digital ecosystems. The work sits at the intersection of strategy and operational reality, where fragmented systems, disconnected workflows, multi-vendor environments, and misaligned commercial motions often slow growth and delay transformation initiatives. Most organizations do not have a technology problem. They have a coordination problem. That is the gap Prime Digital Solutions was built to close. With more than 20 years of experience across AT&T, AWS, Truphone, and enterprise technology ecosystems, I help organizations navigate the operational challenges that emerge as connectivity, cloud, AI, mobility, IoT, and digital transformation initiatives converge. Core focus areas include operational coordination, commercial architecture, go-to-market execution, ecosystem alignment, strategic partnerships, and revenue growth across telecom, IoT, SaaS, cloud, and connected enterprise environments. Selected achievements: • Built and influenced more than $27M in qualified pipeline across telecom, IoT, mobility, and SaaS initiatives. • Drove 30–40% attach-rate improvement through lifecycle optimization, stakeholder alignment, and ecosystem coordination. • Led commercialization and go-to-market execution for AT&T Business Protect, supporting nationwide launch and seller adoption initiatives. • Secured executive sponsorship, governance alignment, and cross-functional coordination across complex multi-vendor enterprise environments.
Driving operational efficiencies through innovative digital cloud and security solutions, I served as a trusted advisor to Global Fortune 200 companies across diverse industries. By strategically positioning forward-thinking concepts aligned with customers’ procurement needs and spending patterns, I helped simplify complexity, enhance visibility, reduce costs, and control long-tail spending. Leveraging Amazon’s unparalleled industry expertise and vast ecosystem, I guided clients through digital transformation journeys to increase efficiency and realize measurable business impact. AWS represents a dynamic marketplace combining Amazon’s renowned selection, convenience, and value with enterprise-grade features designed to address evolving business requirements.
Instrumental in formulating and implementing the Go to Region Strategies for direct sales and Channel tactical initiatives. Key objectives and deliverables for building the positioning, messaging, and distribution channels for a comprehensive portfolio of digital vertically-focused IoT solutions. Top quota-driven consultative solution seller while building an ecosystem of OEMs, channel partners, and system integrators. Collaborated with internal Stake Holders and External Channel & Solutions Partners to strategically position a comprehensive set of IoT Solutions across key vertical markets and regions. The top vertical markets include digital health care, supply chain and logistics, transportation, energy, government, retail, and industrial manufacturing. Led a team of Business Development Managers and Solutions Engineers that designed indirect and direct selling models.
Led enterprise sales and business development for AT&T's IoT, 5G, Edge Computing, and Mobility portfolios across Enterprise, Mid-Market, and Government verticals. Operated as a senior strategic sales lead and subject matter expert, engaging at the C-suite level across the full sales cycle — from solution architecture and value proposition development through deal negotiation and close. Built and managed a high-quality opportunity pipeline with disciplined forecasting, executing against a defined territory go-to-market plan. Drove consultative engagements that connected AT&T's portfolio capabilities to customer business imperatives, translating complex technical solutions into executive-level commercial conversations. Collaborated across internal teams and external partners to guide pursuit strategy, align engagement models, and develop comprehensive solution frameworks. Delivered customer-facing presentations, workshops, and documentation that positioned Smart and Connected IoT and Mobility solutions against real operational outcomes. 2019: Exceeded all quota and performance metrics — 224% attainment. Core solution areas: IoT/M2M · 5G & Edge Computing · Enterprise Mobility Management · Global Mobility Management · Network & Mobility Security · Unified Communications · Fixed Mobile Convergence · Location Information Services · Line of Business Solutions
Supported telecom and technology clients across business development, strategic partnerships, and go-to-market initiatives during the early growth stages of connected technology and digital ecosystems. Worked across client engagement, partner development, demand generation, and commercial alignment initiatives focused on helping organizations improve market positioning, expand strategic relationships, and execute growth initiatives more effectively. This period established an early foundation in multi-vendor environments, ecosystem coordination, and execution alignment across emerging telecom and technology markets.