San Diego, California, United States
As a senior business development leader with a solid blend of strategic insight, influential leadership, and relationship-building talents, I possess a track record of repeated success increasing sales volume, market share, and brand awareness. Consequently, I’m truly at home when connecting brands and identifying potential synergies between companies which are mutually beneficial, but may not be initially obvious. A few of my career highlights include: == Operated as a remote employee for most of my career. Thrive as an independent contributor and under conditions of ambiguity == Worked with the Sacramento Kings and Facebook to showcase the first 360° live stream from an NBA game == Partnered with Nissan to create the Juke 360° camera proof of concept == First to announce 360 degree mobile originated live streaming capability == First in the United States to announce a 360 degree live stream during a medical operation == Developing VSN Mobil brand from scratch—skyrocketing awareness and credibility of relatively unknown products. == Building reputation for Samsung Smart TV to become the preferred platform for all tier 1 content providers == Positioning Samsung Telecom as a top content distributor by developing network of major partners == Becoming the FIRST to broker product placement deals in the entertainment industry, generating tens of millions of dollars in brand exposure for Motorola phones == Advancing development of +10 Motorola phones and helping grow startup into billion-dollar business As a well-rounded leader, I’m able to overcome complex challenges by drawing from a diversity of experience in strategic planning, creative vision, marketing, and brand management. This includes implementing high-impact game-changing solutions by finding unconventional and alternative ways to structure deals and partnerships. In summary by leveraging my passion for my profession, I’m able to generate consistent and sustainable long-term revenue and profit growth for quality brands. Thanks for stopping by. If I can help or put you in touch with someone who can, just ask.
Drive the growth of LG's webOS platform across the U.S., Canada, and Mexico by developing strategic partnerships with TV brands, ODMs, and retailers, expanding device distribution, increasing platform scale, and unlocking new revenue opportunities.
Engaged in consulting for Sandbox Kids, a premier digital content service provider for Children and Families, overseeing business development services for their suite of edutainment brands, including Playkids+, Code Kingdoms, and FOCUS games (for seniors). Specializing in the development, management, and expansion of new distribution partnerships with OEMs, SVOD, AVOD, and FAST content distributors, mobile carriers, and segmented services providers.
As a strategic thought leader in the consumer products group, I lead marketing strategy, product readiness, and the go-to-market for the Home Security Cameras and Family category of products. My day-to-day responsibilities require me to be the voice of customer, support T-Mobile’s sales channels as well as 3rd party OEM relationships; to ensure consistency and execution during the entire product lifecycle.
Digital and e-commerce partnerships
$2.3 billion dollar satellite internet service provider to the US Military, global commercial airline industry and rural residential consumers. Responsible for the development of retail and wholesale partnerships within the verticals of Ag Tech, Smart Home, IoT and Tele-Health. Also responsible for strategic account management and driving channel growth via data analytics, relationship building and market insights.
Start-up that developed a first of its kind, 360-degree action camera. Was acquired by VOXX Electronics. Managed Go-to-Market Strategy & Launch Coordination: product launches, and ongoing marketing programs to support sales and distribution channels. Developed creative and diverse customer-facing marketing collateral centered on customer stories, case studies, image and video content, blogs, and presentations. Supporting both consumer and enterprise customers. Partnership Marketing: Lead partner marketing opportunities that align with our brand and help grow awareness. Also leverage Hollywood connections for product placement and celebrity/ influencer seeding. Market Requirements & Analysis: Provide input on product and customer requirements. Develop product definition documentation, deliver actionable insights to drive growth of products and influence key decisions. Share competitive products, trends, and technologies across the company.
Drive all strategic partnerships for marketing and PR activities for this 360-degree action camera company. By tapping into my vast network of industry connections, built awareness and differentiated the brand. Accordingly I elevated recognition and viewership of this small niche product, with little to no budget, by partnering with high-profile companies across different segments such as broadcast networks, sports, music, Hollywood (using both influencers and product placement), tech companies, lifestyle brands (including outdoors), photojournalist and motorsports . Work directly with development engineering to define new 360fly solutions for Public Safety, B2B and Enterprise customers. Assist Program Management in gathering product requirements, as defined by customers, and bringing those products to market. Partner with Product management and Sales to align efforts and messaging for our products by demonstrating and communicating unique value propositions against competitive products.