United States
Strategic marketing leader with a blend of experience across the technology and finance industries. As a Sr. Marketing Manager at T-Mobile, I lead commercial planning for T-Mobile’s prepaid brands — driving quarterly target setting, plan of record development, and in-quarter steering to balance subscriber growth with financial performance. Previously in T-Mobile’s Technology Strategy group, I focused on spectrum strategy and network investment — helping steer spectrum auction participation, evaluate competitive positioning, and expand T-Mobile’s Home Internet product. I bring a data-driven and financially grounded approach to strategy, with expertise spanning business planning, market analysis, product strategy, investment evaluation, competitive assessment, and balance sheet risk optimization. My goal is to connect market insights with actionable commercial strategy that accelerates profitable growth. I graduated with an MBA from UW’s Foster School of Business, focusing on finance and marketing strategy. My bachelor’s degree in finance was completed at BYU’s Marriott School of Business.
• Oversee end-to-end commercial performance of T-Mobile's prepaid business – ensuring growth, profitability, and operational execution align with financial targets and strategic objectives • Proactively identify performance gaps, diagnose drivers, and steer the prepaid business to deliver sustainable growth
• Lead commercial planning for T-Mobile’s prepaid brands, driving quarterly target setting, plan of record development, and in-quarter steering to deliver subscriber and EBITDA goals • Partner with finance, supply chain, and go-to-market teams to optimize offer strategy and inventory planning, ensuring promos deliver profitable subscriber growth while managing product lifecycles • Inform executive decision-making through industry, macroeconomic, and competitive insights — forecasting trends (e.g., tax refunds, tourism) and delivering quarterly business briefs and earnings reports
• Quantified opportunities to boost home internet product profitability by increasing the number of homes supported, as well as designing add-on features to improve ARPU • Developed framework to accurately allocate network-related costs associated with supporting home internet traffic • Evaluated the network quality and competitive environment of each zip code to rank markets by expected ROI for targeted marketing campaigns
• Evaluated partnership opportunities for T-Mobile to enter the AR/VR value chain based on T-Mobile’s network capabilities, retail footprint, and customer base
• Conducted market research to determine competitive landscape of cloud storage within IoT verticals • Devised go-to-market strategy for Dell EMC’s Elastic Cloud Storage (ECS) product based on market positioning and segmentation analysis
• Performed cost-benefit analysis (PnL vs. capital usage) of Fixed Income, Currency, and Commodities (FICC) business units to mitigate risk and optimally allocate available capital • Produced daily FICC balance sheet by business unit for internal strategy use, highlighting and expounding on daily market impacts • Served as Divisional Risk Manager and facilitated a multi-division seating agreement to minimize processing delays during building disruptions and reduce costs by $10,000+ annually
• Analyzed firm’s liquidity positions to ensure solvency throughout various stress test scenarios • Collaborated with Data Engineering to design and build an updated database for liquidity reporting with improved controls and functionality
• Evaluated outlook of corporate debt securities, factoring both macroeconomic and firm-specific risks • Calculated target prices for equity securities using discounted cash flow (DCF) analysis • Presented portfolio recommendations to senior leadership to advise firm's $3B+ in assets under management