Denver, Colorado, United States
I'm a proven Product Manager with deep growth marketing expertise. I'm infinitely curious about the principles, frameworks & levers that set the top 1% of Internet businesses apart. See how I work to help teams grow faster and more confidently: portfolio.mattwoods.io And I'm always happy to chat, so don't hesitate to drop me a note: howdy @ mattwoods.io
I'm focused on product-led growth and experimentation inside a cross-functional Growth team for Apollo's end-to-end sales platform.
I lead a cross-functional team of engineers, designers, and marketers to make time-strapped apartment marketers 10x more effective. --- Multifamily real estate is surging with a record-breaking number of properties under construction now. But the tools apartment marketers use to fill those properties with new residents feel like they're from the wrong decade. That's why I've been thrilled to dive into the world of real estate tech to build the marketing operating system that *should* exist.
I lead a cross-functional growth team across product, design, engineering, marketing, support, and sales to drive activation and revenue for self-serve customers. - Increased key activation metrics by +60% through a series of “welcome doc” onboarding experiments. - Launched and iterated a template personalization experience that combined UX, content, and ranking changes to increase first day user activation by +11%. - Developed and implemented a new measurement approach to user engagement and workspace activation with Data Science that was adopted as a staple company-wide.
I'm the product manager leading our Growth squad's experimentation efforts across a broad scope of customer lifecycle stages and web + mobile SaaS products. - Increased "saved" users by 80% in a critical downgrade flow through rigorous planning and experimentation. - Increased call-to-action clicks by 10x for a free product used by millions through multivariate testing. - Lead a team-wide effort to define a disciplined process to identify, prioritize, and execute experiments impacting acquisition, retention, and monetization.
Lead a product team to relaunch Tailwind's flagship mobile apps for iOS and Android. - Exceeded mobile revenue goals for 2 consecutive quarters by pioneering a new cross-functional bug-fixing process and eventually launching a faster, more stable app. - Doubled the struggling rating of our iOS app from 1.6 to 3.2+ stars in the first 3 months through a collaborative bug-fixing process and new review generation strategy. - Increased mobile-first Instagram signups by 2.5x in our first 6 months through a series of acquisition experiments and ASO optimizations.
Ran experiments to scale rapid user growth by blending tactics from marketing, software engineering, product and data including: - Launched a series of redesigns and experiments to optimize Tailwind's homepage and pricing pages for the first time in years. - Co-lead a cross-functional sprint to reposition our Instagram product as a "Smart Assistant" that stands out in a hyper-crowded market. The resulting GTM campaign amplified one of the company's most successful launches that year. - Co-lead an in-depth series of pricing research sprints with our co-founder to inform monetization strategy for a new product.
I served as one of the four key officers for Techlahoma, a nonprofit that advances free technology education and community across the state. I also serve on the Board of Directors.