Kapolei, Hawaii, United States
Results-driven Command and Control professional with a proven track record of leading cross-functional teams and executing complex initiatives in high-stakes, multi-national environments. Over my career as an United States Air Force Officer, I have specialized in operational planning, process optimization, and program management, consistently delivering measurable results across the US Indo-Pacific region and beyond. I thrive at the intersection of strategy and execution. Whether directing a rapid-deployment team of 31 specialists in contested and degraded areas, managing an operations division responsible for 14,000 annual missions, or overhauling training programs to bridge critical readiness gaps, my focus is always on empowering people and optimizing workflows. I am passionate about building resilient teams, taking a holistic approach to self-development, and solving complex operational challenges.
Managed digital channels including email, webinars, social media, and marketing automation platform for both lead generation and nurturing campaigns. Maintained editorial calendar of demand generation programs. Assisted in creation of metrics to optimize awareness and lead generation efforts through landing pages, email promotions, call-to-actions, and digital collateral.
Manage and define brand standards, assist in social media strategy and implementation, manage and create content for Efinancial and eCoverage digital activities including websites and digital marketing campaigns. End-to-end Marketo management of e-mail marketing nurture and drip programs from design, development, a/b testing, and deployment. Lead admin user responsible for lists, imports, user permissions and ensuring a clean lead database. Work with Sr. Marketing Manager to design and optimize lead generation landing pages, email creative, display ads for retargeting, and consumer funnels.
Restructured, segmented, and manage company email subscription list by sales representative, territory, address, and consumer interests to deliver more targeted content and increase email deliverability. Strategize with cross-functional teams to plan email marketing campaigns through InfusionSoft; responsible for the design, campaign construction, deployment, and maintenance throughout the campaign life cycle. Successfully planned, designed, and launched the XYMOGEN Insider newsletter; a proven platform in generating leads, communicating product releases, news, and practitioner benefits. Conceptualized, designed, reviewed, and manage two new marketing websites built to increase brand awareness, strengthen customer value perception, and growth potential in new markets.