New York, New York, United States
Ever since I can remember sports, tech, and developing relationships with people have always been a passion of mine. From my younger days of being an athlete, I learned the true meaning of work ethic and what it means to lead others. I have always had an interest in tech as it fuels my curiosity for pursing the world around me, even more so now as the digital world continues to evolve. Likewise, developing and building relationships with people excites me as it allows me to learn more about different cultures and backgrounds. When it comes to work it's not always guaranteed that a person is able to mix their passion with their profession. I have been very fortunate that this has been a reality for me throughout my career. I am an experienced marketer that has spent a large chunk of my career journey within the sports industry specializing in delivering unique and energy driven experiences for consumers. More recently my marketing practice has allowed me to lead and tell more stories through digital platforms. This skill has resulted in successful business driven results, such as product sell-thru as the stories have been the catalyst in humanizing and building a connection between brand and consumer. As consumers engagement and behavior with products and brands continue to evolve, I am excited to search and unlock new stories and experiences that can truly inspire people.
In this role my team owns and builds brand plans from end to end that support seasonal narratives and/or key product launches that drive energy and business throughout the NYC marketplace. Inclusive of the all-encompassing brand plans we ideate and execute online and offline touchpoints for consumers that drive full funnel marketing efforts. Our team’s scope is Brand Defining, which is the overarching narrative from the brand and how it is applied at the city level; Purpose marketing, which is not only our caused based initiatives, but also our opportunity to highlight under served and underrepresented communities by telling their stories and providing resources; Athlete marketing, which is taking our relevant elite athletes in NY (Kyrie, Kevin Durant, Saquon Barkley & Sabrina Ionescu) and connecting them back to the city in the most authentic way. Recent projects consist of the KD14 Signature shoe launch, & Puerto Rican Parade capsule collection launch.
During my time with Capitol Elite Academy, a basketball organization started with close associates, I handled all of our client services and drove ideation to execution of our basketball events. Those events included: 2 NBA lockout exhibition games, agent exposure camp for overseas athletes, and a junior high scouting combine. In addition, I assisted in the day to day of on court skill development at the youth to pro level. As well during the summer season I oversaw and managed an operations team of our Tom Jones Youth Basketball League. Lastly, I worked on a temp basis with brands on their summer HS grassroots activations.
As a game day marketing intern for the NFL Baltimore Ravens organization, I received firsthand experience in experiential marketing. I was part of a team that executed unique events that served different demographics of the Ravens fan base: season ticket holders, the female NFL viewer, and the everyday fan. Those events included Raven’s Walk pregame experience, Purple, Just For Women (Raven’s women’s fan club), and NFL game halftime. In addition, I oversaw fan player autograph sessions and managed fan data base entry for team e-mail marketing efforts.
As an intern for Gameplan Sports I worked as an operations lead that managed administrative duties for both the Nike Pro City Jabbo Kenner Pro-Am League and DMV High School Summer League. Those duties included data entry and event planning and execution.
As a contract worker for the Reebok Basketball Grassroots team I assisted the Reebok Sports Marketing director in administrative efforts for all National High School basketball events. Responsibilities included: Data entry, program creative, player interviews, and media relations coordination. Additionally, on behalf of the brand I was appointed Director of their Washington D.C. regional camp. Those events included: Reebok All-American Game, Reebok Breakout Camp, Reebok Underclassmen camp, Reebok Summer Championship, and Reebok Headliner Tryout Camp.