Düsseldorf, North Rhine-Westphalia, Germany
Creative communications and marketing professional with experience of B2B and B2C markets. Proven record of developing and managing outstanding concepts and campaigns. Strong affinity for online media. Narrative storytelling expert. English native speaker, fluent in German.
- Outstanding English-language copywriting and editorial skills. - Developing and managing high-impact concepts and campaigns for marketing, communications and PR. - Specialization in narrative storytelling for complex technologies, industrial applications and corporate topics. - Experience of B2B and B2C markets, expert knowledge of corporate sustainability / CSR. - Digital native mindset and strong affinity for online media.
- Global communications lead for CSR / sustainability. - Developing a strategic plan for all internal and external communications about this key business topic. - Creating inspirational communications and PR content about sustainable B2B technologies and B2C products for print, online and social media channels. - Engaging international stakeholders on key topics including: Palm (kernel) oil, sustainable supply chains, human rights, the UN Sustainable Development Goals, the circular economy. - Non-financial reporting (annual sustainability report, including GRI G4 index). - Responsible for CDP responses (Climate, Water, Forests, Supply Chain).
- Writing outstanding content about B2B technologies for print, online and social media channels. - Developing effective communications campaigns for key strategic change initiatives. - Creating a set of key messages for all internal and external communications.
- Creating memorable copy for international audiences, often working based on briefings or input materials in German. - Channels included: Press releases, websites, sustainability reports, financial reports, marketing material, advertorials, employee magazines, intranet news channels, internal and external social media platforms, scripts for videos and speeches.
- Teaching English for business, foreign language secretaries and IELTS candidates. - Creating, correcting and grading state-recognized examinations.
- Generating eye-catching, memorable marketing content for digital platforms. - Specialization in Safety, Health & Environment professionals for industrial markets.