Hemel Hempstead, England, United Kingdom
I am a results-driven Marketing Leader with 18+ years of experience in Life Sciences, Biotechnology, Pharmaceuticals, MedTech and Clinical Diagnostics, specialising in strategic marketing, demand generation, and multi-channel campaign execution across EMEA. I am an experienced and passionate leader with an excellent track record in building and leading high performing remote marketing teams that drive measurable revenue growth through data-driven decision-making. I excel in developing and executing lead generation campaigns that enhance client acquisition and retention while effectively managing marketing budgets to maximise ROI. Passionate about aligning marketing strategies with business objectives, I leverage stakeholder collaboration and process optimization to drive commercial success. With expertise in digital marketing, field marketing, and brand engagement, I am committed to delivering impactful marketing initiatives that enhance visibility, strengthen market presence, and contribute to long-term business growth. I am seeking a new marketing leader role in Life Sciences, Biotechnology, Pharmaceuticals, Medtech or Clinical Diagnostics, or taking my greatly transferable skills and experience into a new industry. Expertise in: Marketing Leader | Strategic Marketing | Field Marketing | Demand Generation | Event Management | Digital Marketing | Strategic Campaign Management | Stakeholder Management | Life Sciences | Clinical Diagnostics | BioPharma | MedTech | Biotechnology
Led and mentored a team of 9 field marketers responsible for deploying global marketing strategy and tactical plans in EMEA focusing on Academic research, Clinical Oncology and Biopharma segments.
Responsible for developing and executing omni-channel marketing campaigns for the EMEA Life Sciences and Clinical Diagnostics Groups to drive demand in EMEA. Led and mentored a team of 18 including field marketing, campaign management, graphic and digital design, event managers and eCommerce marketing teams.
Built, led and mentored a robust EMEA Demand Generation and Marketing Communications team of 8 that planned and executed multi-channel marketing projects utilizing email marketing, social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), web marketing, webinar programs and tradeshow and event strategies to drive lead generation.
Responsible for developing and executing yearly marketing plans and lead generation activities.
I coordinated all marketing activities delivering B2C and B2B campaigns in-line with timescales and budgets.
I provided marketing support and prepared market research data. I was also responsible for maintaining customer data in the CRM system.