Berlin Metropolitan Area
Senior creative in styling, fashion & art direction, and storytelling. I combine an editorial eye with strategic insight, shaping campaigns, visual identities, and trend-driven content across global and local markets. With experience in online retail and fashion advertising, I bring creative leadership and commercial expertise to deliver innovative solutions that translate fashion and cultural trends into impactful brand experiences. Top Skills: • Styling & Fashion Direction • Creative & Art Direction • Creative Strategy & Consultation • Trend Research & Cultural Insights • Visual Merchandising & Brand Experience
• Fashion Direction and Styling for Global and Local Marketing Campaigns • Content and Assortment Strategy for Events and Brand Activations • Creative Consultancy and Art Direction • Trend Research and Seasonal Insights
• Fashion Direction and Styling for Global and Local Marketing Campaigns, Events, and Activations • Creative Consultancy • Trend Insights
• Fashion Direction for Local Marketing Campaigns • Visual Merchandising • Trend Research
• Coordinated the E-commerce project launch on China's online shopping platform T-Mall • Supported the BD Manager on on/offline projects, created new business opportunities as well as built the identity and image of the brand across China and South East Asia • Assisted the BD Manager with business plans, marketing budget allocation, retail marketing plans, online and offline marketing strategies, partners and clients follow-up, data analysis, reporting, KPI evaluation, new projects implementation
• Sales assistant, Chinese clientele specialist • Styling and fashion consultation for top clients • Visual Merchandising • CRM
• Sales assistant, Chinese clientele specialist • Achieved daily and monthly KPI targets • Customer Relationship Management
• Market research on new trends in the Direct Drives Industry