Greater Bologna Metropolitan Area
Turning retail strategy into performance — across the store, e-commerce and the operations that connect them. A career built on the end-to-end transformation of retail and digital businesses: designing the customer experience, then rebuilding the processes, technology and organisation that make it deliver. At Max Mara Fashion Group, leading retail strategy, performance and operations — retail across Italy and Europe, digital worldwide — at the head of a direct team and a broader cross-functional organisation. Before that, years at YOOX NET-A-PORTER — the group that defined luxury e-commerce — plus omnichannel and e-commerce leadership in home décor (THUN) and pet, beauty and home care retail (Gruppo DMO). Areas of focus: ✓ Retail & omnichannel strategy — from vision to roadmap to P&L impact ✓ Clienteling — programme design, KPI framework, tooling and org model ✓ Drive-to-store & GEO drive-to-store — digital and AI-driven search (Generative Engine Optimization) turned into qualified store traffic ✓ Tax free — strategy, governance and instant-refund economics for luxury ✓ Retail logistics & omnistock — unified inventory serving store, remote selling and e-commerce ✓ Payment strategy — one architecture across in-store, online and pay-by-link ✓ Content & digital production — organisation and process turnaround ✓ Business intelligence & C-level dashboarding A systems thinker more interested in innovation that builds business than innovation built for the roundtable. Based in Bologna, working across Europe.
· Retail scope across Italy and Europe · Digital scope worldwide · Leading a direct team and a broader extended cross-functional organisation ✓ Drive-to-store & GEO drive-to-store strategy — linking digital demand and AI-driven search (Generative Engine Optimization) to qualified store traffic and attribution ✓ Clienteling designed from scratch — process, KPI framework, tooling and org model, building clienteling into a structured revenue channel ✓ Tax free strategy & governance — operator strategy, instant-refund economics and end-to-end governance across the store network ✓ Retail logistics & omnistock strategy — unified inventory serving store, remote selling and e-commerce ✓ Selling ceremony & retail operations — brand-wide in-store engagement standards and process governance ✓ Flagship store concept & design — end-to-end project management
✓ Payment strategy — unified architecture across online, physical stores and pay-by-link ✓ Content, shooting & digital production — full organisational and process turnaround ✓ Business intelligence & C-level dashboarding — ownership of the BI agenda and executive reporting
· Home décor retail ✓ Opened the THUN platform to external fashion and food clients, turning an internal capability into a B2B offer
· Pet, beauty & home care retail ✓ Built and led e-commerce and omnichannel end-to-end across the group's banners — Isola dei Tesori (pet) and Caddy's (beauty & home care)
✓ Designed omnichannel luxury service models and customer value development programmes ✓ Built and led the Personal Shopping team; defined service standards and growth strategy
✓ Led operations innovation and process design across fulfilment ✓ Owned strategic 3PL partnerships — inbound, quality control and photo studios — delivering quality and service targets
✓ Redesigned core operational processes across the luxury e-commerce supply chain ✓ Customer operations analysis and process improvement