London, England, United Kingdom
With 20 years of experience in building brands of desire, I am a business-oriented and creative professional who constantly explores ideas to shape the luxury world for the next decade. As the Chief Marketing Officer at Vista Global, the world's leading private aviation group, I am responsible for brand, marketing and product innovation, with a focus on customer engagement and bottom-line growth. I have worked for iconic brands such as Gucci, Bottega Veneta, Paul Smith, and Nokia, collaborating with business owners and creative directors on new projects from start to execution. My projects have been featured on the WSJ, Robb Report, NYT, Business Insider, and Forbes, and have won multiple industry awards and accolades. I have also created and contributed to books on fine wine, private dining, and innovation. In addition, I am a Professor of Luxury Business Development at the International University of Monaco and a Board Advisor for the World Media Group.
A revolutionary business jet company for the most incredible customer base of corporations and billionaires. With a sales approach mixing human and technology, we drive fast lead generation and conversion. We produce an ongoing series of data-segmented campaigns talking with the UHNWI’s voice about their real needs – powered by researches and internal data to redefine product features to fit around quantifiable customer priorities. Instilling a culture of pride in excellence, we maintain an innovation mindset and hunger for constant reinvention, retaining an agile mindset to transform any situation into a growth opportunity.
I teach Luxury Business Development at the International University of Monaco (IUM), a niche international school with a commitment to practical business, with classes taught by executives from the top brands in the world. In addition to academic classes, we produce new research pieces on the UHNWI universe, producing new insights to address the full potential of the luxury industry, and design its future.
Supporting the development of the curriculum to match learning and work requirements. Making education a tool for success in the luxury arena.