Chicago, Illinois, United States
Strategic marketing executive with over 19 years of experience leading global teams in SaaS, hardware, security, channel, managed and professional services. Proven track record in scaling brand, marketing operations, driving demand, and fostering customer loyalty. Adept at aligning marketing strategies with business objectives to meet revenue growth and market differentiation. I’ve had the opportunity to be part of large and small companies, within ad agencies and corporate marketing teams. I have led Americas and Global marketing teams spanning Growth, eCommerce, Demand Generation, Field, Brand and Portfolio disciplines. I have launched products and managed brands. I straddle both sides of the strategy – data driven but creative and an executor comfortable with ambiguity. I’ve been fortunate to lead and develop senior marketers and early career individuals. I believe in moving fast, learning from your mistakes but never forgetting to celebrate the journey. Myers-Briggs: INTP Specialties: GTM, eCommerce, brand marketing, digital marketing, mar tech and operations, strategy and planning, alliance, channel and partner marketing, lead generation, product, content and field marketing.
As the head of global marketing, I lead the worldwide marketing organization responsible for brand, product, digital, revenue and marketing technology, events, campaigns, content, creative, customer marketing and insights, external communications (PR, AR, social), and analytics. Responsible for integrating the marketing departments across the combined SoftwareOne and Crayon organizations, rearchitecting the marketing operating model and blueprint to drive efficiency, predictability and scalability. Leveraging AI and supporting data/tech stack to transform how marketing can drive revenue and awareness through an integrated CX.
Global oversight for revenue and demand generation, focused on campaigns and digital experiences that drive customer acquisition, retention and expansion objectives. Tight collaboration across global sales, GTM partners, and services/business units. Led a team of growth, lead generation and customer advocacy marketers focused on activating global demand, field, and partner marketing initiatives that leverage digital, ABM, and traditional marketing channels.
I led the North America Marketing and Communications team, responsible for driving a differentiated, driving demand across 3 routes to market: direct, indirect and channel, and setting the marketing strategy to increase awareness and differentiation. End-to-end ownership across campaign, ABM, field and event marketing, lead generation, whitespace-space account penetration, top account retention, and closed-loop ROI tracking.
Digital and demand focused omni channel marketing agency. Advised large IT, SaaS and Consumer brands on how to build predictable and scalable demand generation engines.
Led Lenovo Data Center Group's WW digital marketing, demand center & eCommerce initiatives. Worked with killer global media and marketing agencies, responsible for driving digital revenue and growth, lifecycle and retention marketing while enabling our regional marketing teams with a seamless, integrated martech stack.
Directly responsible for global marketing strategy and planning, Nutanix alliance and eCommerce for Lenovo's Data Center Group.
Led a rockstar team comprised of field, partner, solutions, programs and alliance marketers. Partnered with 100 of the largest and most innovative technology companies focused on optimizing IT, security, cloud and the physical data center. Employee of Forsythe Technology, Inc. prior to the acquisition by Sirius Computer Solutions in 2017.
Responsible for partner, channel, field, digital and demand generation.