Matt Cridland

Senior Creative Director | Brand and communications

London, England, United Kingdom

About

Hi, I’m Matt. Creative Director at WPP’s flagship PR and Comms agency Burson. My work bridges the disciplines of communications and branding; two worlds that are often seen as distinct. For me this isn’t the case – being the branding lead in a comms business gives us a real edge – we create transformational creative work that both looks the part and tells it’s own story. Being part of a global network means I'm lucky to work with talented multi-disciplinary teams across geographies, cultures and sectors on a daily basis. I’ve pitched and won work on nearly every continent. My role encompasses: - Creative Director / Managing Director, Creative Strategy & Direction team - Creative Director, London Studio - Creative lead for key agency accounts - Branding lead for the network - Pitch and new business lead - Board member For the likes of: Ford, GSK, Haleon, Hitachi, HSBC, P&G, Spotify, Volvo

Experience

  • Creative Director / Managing Director - Creative Strategy & Direction at Burson
    Jun 2024 - Present · 2 yrs 1 mo

    Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.

  • Hill & Knowlton (5 yrs 11 mos)
    • Creative Director
      Jan 2022 - Jun 2024 · 2 yrs 6 mos

      Hill & Knowlton: We are the global strategic communications leader for transformation, helping clients communicate to lead. A WPP Company. Our Creative Directors turn creative strategy into smart ideas and brand storytelling through conceptual thinking and developing the visual language of a communications campaign. From an earned first creative idea to a multi-stakeholder campaign, our creative directors can bring new thinking to our client's strategic and communication challenges.

    • Acting Creative Director, Continental Europe
      Jan 2021 - Dec 2021 · 1 yr

      Embedding the H&K creative process across Europe Working with H&K Germany on new business and recruiting a full-time CD Working with H&K Paris to improve pitch wins through creativity

    • Creative Director / Managing Director, London Studio
      Mar 2020 - Dec 2020 · 10 mos

      Augmenting my CD duties with co-running of the London Studio

  • Bisqit (14 yrs 5 mos)
    • Creative Director
      Apr 2008 - Aug 2018 · 10 yrs 5 mos

      At Bisqit we don’t just create big ideas, we create smart ones: We’re talking agile ideas, brand-building ideas, standout ideas, disruptive ideas, game-changing ideas. Bisqit: Smart Ideas for brands – Brand creation – Brand experience – Brand content Key clients include: adidas, Channel 4, Ford, Generator, GSK, HSBC, Huawei, pladis, ROCKWOOL, SABIC A Hill & Knowlton company

    • Design Director
      May 2006 - Apr 2008 · 2 yrs

    • Senior Designer
      Apr 2004 - Apr 2006 · 2 yrs 1 mo

  • Freelance Senior Designer at various London design agencies
    Nov 2001 - Apr 2004 · 2 yrs 6 mos

    Berryman Ball, Brand Frontier, Independent Marketing, Iris, the-field, Soukias Jones, Thoburns Brand development, corporate communications and consumer campaigns for a wide range of clients including Airline Network, Compass Group, Fulham FC, Manchester United FC, Morgan Stanley, Sony Ericsson, Virgin Experience and Vodafone.

  • Freelance Senior Designer at Landor
    Apr 2001 - Jul 2001 · 4 mos

    Freelance contract, included work on the identity programme for Foster’s Brewing Group and brand expression for ZUJI, Asia’s first online travel agent.