Matt Brooks

Market Leader at Apple, TX. Dual US & UK Citizen

United States

About

Senior retail and operations executive with 15+ years of enterprise-scale leadership and COO-caliber responsibility across highly dynamic, brand-driven, and operationally complex environments. Accountable for full commercial performance across high-volume global markets, including multi-unit operations, customer experience, and development of leadership pipeline to sustain growth. Known for building commercially focused, operationally excellent, and culturally anchored leadership teams that consistently exceed performance expectations. Selected to lead high-complexity portfolios requiring margin discipline, structured execution, and the ability to translate enterprise strategy into scalable, field-level results. Trusted thought partner to executive leadership, aligning long-term strategic priorities with disciplined operating rhythms, KPI governance, and AI-informed decision frameworks. Balance brand standards and operational rigor while driving revenue growth, strengthening succession depth, and building durable organizational capability. Recognized for elevating culture and delivering sustainable performance through cross-functional partnership, commercial rigor, and a people-first leadership approach that scales teams and navigates change effectively.

Experience

  • Apple (15 yrs 8 mos)
    • Market leader
      Dec 2015 - Present · 10 yrs 7 mos

      Lead a multi-store retail market within Apple’s global retail organization with full accountability for performance, organizational capability, and customer experience across high-volume, high-complexity locations. Own market-level execution across sales, service, support, and commercial segments, translating enterprise retail strategy into consistent multi-location operational delivery. • Full market performance accountability across revenue, experience, and people metrics • Multi-layer leadership organization oversight and succession pipeline development • Executive coaching of senior store leaders and future market executives • Workforce engagement and retention strategy at scale • Cross-functional partnership with corporate People, Learning, and Commercial leaders • Change leadership across major product launches, format evolution, and growth cycles • Selected for high-complexity markets and succession bench for next-level retail leadership

    • People Business Partner Leader- Career Assignment
      Jan 2020 - Mar 2021 · 1 yr 3 mos

      Selected for corporate leadership assignment advising senior retail executives on workforce and organizational strategy across large-scale retail operations. Acted as strategic partner on leadership capability, organizational design, and talent outcomes supporting enterprise retail functions including Real Estate & Development, Engagement, and Learning. • Executive advisory partnership on organizational and leadership strategy • Senior leader selection, assessment, and succession planning • Market leadership capability and bench strength development • Talent risk identification and mitigation planning • Workforce strategy alignment with enterprise retail priorities

    • Store Leader
      Nov 2011 - Dec 2015 · 4 yrs 2 mos

      Led one of Apple’s large-format retail stores with full accountability for commercial performance, customer experience, and organizational capability across multiple integrated business functions, including consumer sales, technical support, business-to-business engagement, and customer education. Directed multi-disciplinary leadership teams responsible for sales, service, technical support, business solutions, and training operations, ensuring coordinated execution across all customer and commercial segments. • End-to-end store performance accountability across revenue, experience, and people metrics • Leadership oversight across sales, technical support, business, and learning functions • Multi-layer leadership team development and succession pipeline building • Talent selection and capability development across specialized business segments • Integrated execution across product launches, programs, and strategic initiatives • Local business market engagement through commercial and enterprise customer programs • Operational delivery within a high-volume, high-complexity retail environment • Culture and engagement leadership across diverse specialist teams Known for building strong cross-functional leadership teams and consistently delivering measurable business outcomes while maintaining Apple’s customer experience and brand standards.

  • Store Manager at Gap Inc.
    Sep 2005 - Nov 2010 · 5 yrs 3 mos