London, England, United Kingdom
Specialising in Consumer Adverting, Customer Engagement; Digital & Data Marketing, CRM, Insight, Innovation, Creative Strategy and Brand Loyalty. I’m fascinated by consumer behaviour and how strong insight, communication strategies and today’s technology can be used to drive behavioural change. With over 25 years of agency-side experience in integrated marketing activity, I’ve been fortunate enough to work across a number of sectors including travel, restaurant brands, financial services, consumer brands, retail, government and utilities. I love working with clients to solve business problems; helping to create and prepare briefs that inspire agency teams to develop great work that brings success, reward and a healthy return. My background and first love is CRM and over the years I have loved being able to apply these principles in a brand, retail and digital environment. This discipline has always allowed me to use data to drive thinking; leveraging insight from fact. To brief creative or the next innovative idea. A structured, informed, approach. I’m one of those incredibly lucky people that can honestly say, I love my job and working with the people around me. In recent years I have been heavily involved in shaping our agency proposition, at a global level. Bringing together the powerful disciplines and people of marketing under one integrated proposition. Together, we are stronger than the sum of our parts. Delivering outstanding, award winning, work that connects our clients with their consumers at every stage of the marketing life cycle.