San Diego Metropolitan Area
In 2012, my partners and I co-founded Speed Society. Together, we built it into one of North America's largest automotive media brands. 25M+ followers, 1.3B+ annual video views, $55M+ in lifetime revenue, scaled from $1.5M to $8M–$10M+ annually. My role centered on growth, audience development, and revenue. I contributed to the marketing strategy, ecommerce operations, and helped build our owned media channels to 2.2M email and 265K SMS subscribers. I was involved in investor discussions, strategic partnerships, and long-term planning. Fourteen years of co-founding and operating a real business taught me how to build audiences at scale, turn attention into revenue, and lead inside a high-stakes environment. I'm now exploring senior leadership roles. Head of Growth, VP Marketing, or Chief Growth Officer at ecommerce, consumer brand, or creator economy companies where that experience translates directly into results. If that sounds like a fit, let's connect.
Co-founded and helped scale Speed Society into one of North America's largest automotive enthusiast media brands. • Scaled annual revenue from approximately $1.5M to $8M-$10M+ annually • Built audience ecosystems generating 1.3B+ annual video views • Managed communities exceeding 25M followers across Facebook, Instagram, TikTok, YouTube, email, and SMS • Contributed to a business generating $55M+ lifetime revenue • Built and maintained owned marketing channels consisting of 2.2M email subscribers and 265K SMS subscribers • Led a 15-person cross-functional team spanning content, marketing, operations, customer support, and administration • Directed growth strategy, ecommerce operations, partnerships, content production, and audience development • Participated in acquisitions, strategic partnerships, investor discussions, and long-term business planning
Built one of North America's largest automotive-focused social media ecosystems. • Built audience ecosystems exceeding 25M followers • Generated more than 14M monthly website page views • Directed content operations responsible for 65,000+ published articles • Produced thousands of videos, social posts, and multimedia campaigns • Developed audience growth strategies that generated 1.3B+ annual views across owned media channels • Managed content teams, publishing operations, social distribution, SEO, and analytics • Leveraged Facebook, Instagram, YouTube, and emerging platforms to drive audience growth and revenue generation