Wynyard Village, England, United Kingdom
Multi-Channel Sales Strategy: Fully understands large retail buyers, distributers, installer network and digital e-commerce pipelines, along with National Housebuilders such as Taylor Wimpey, Bellway and Barratt P&L & Commercial Accountabilities: Owner of revenue numbers, not just the advertising spend. Data-Driven Marketing: Balances acquisition costs (CAC), lifetime value (LTV), and CRM optimization. Scaled D2C e-commerce revenue significantly YoY% by restructuring range architecture, paid media acquisition, and conversion rate optimization (CRO) Secured and maintained major retail/distribution partnerships in Currys, AO, Argos Very and Key Independents, gaining strong market share against established global competitors Developed and executed a targeted B2B growth strategy addressing Awaab's Law compliance, positioning product lines as essential risk-mitigation tools for Social Housing Providers and Local Authorities Fosters a supportive, community-minded leadership style with clear, data-driven key performance indicators (KPIs) Cultivates a high-performance, collaborative culture that aligned regional and National field sales with digital e-commerce teams, resulting in a strong increase in cross-channel lead conversions
Commercially responsible for Currys, Sainsburys Argos, Very, Costco and Independents / Buying Groups
Commercially responsible for Currys, Sainsburys Argos, Very and Costco