Matt Roberts

VP, Growth | Advisor | Investor

San Francisco Bay Area

About

I am driven by my firm belief that strong teams can accomplish so much more than individuals. This passion to partner with others, collaborate daily and to always come through for clients has led me to my current role as the Vice President of Growth here at Sequoia! I’m responsible for leading our overall strategic growth here at Sequoia while collaborating closely with sales, marketing, product, service, operations and talent. Striving to continually refine our go-to-market strategy, optimize efficiencies around our sales process, build upon our compelling client offering and grow our world-class consulting team across all market segments and geographies. Sequoia is a tech-enabled consulting and services company that provides benefits, compensation, HR, payroll, and risk management solutions for people-centric employers with 20 to 20,000 people. The Sequoia People Platform centralizes workforce data and helps companies navigate complex issues so they can maximize their investment in people, whether they are in office, distributed, or global. For two decades, Sequoia has been working with companies to balance the needs of their business with the needs of their people. Learn more at www.sequoia.com

Experience

  • Sequoia Consulting Group ()
    • Vice President of Growth
      Jan 2021 - Present · 5 yrs 7 mos

      I’m responsible for leading sales and overall strategic growth here at Sequoia while collaborating closely with marketing, product/technology, service, operations and talent. Striving to continually refine our go-to-market strategy, build/grow partnerships, optimize efficiencies around our sales process, build upon our compelling client offering and grow our world-class consulting team across all market segments and geographies. Sequoia is a tech-enabled consulting and services company that provides benefits, compensation, HR, payroll, and risk management solutions for people-centric employers with 5 to 20,000 people. The Sequoia People Platform centralizes workforce data and helps companies navigate complex issues so they can maximize their investment in people, whether they are in office, distributed, or global. For two decades, Sequoia has been working with companies to balance the needs of their business with the needs of their people. Learn more at www.sequoia.com

    • Vice President, SMB Practice
      Jun 2018 - Jan 2021 · 2 yrs 8 mos

      Was very fortunate to lead the SMB Practice for Sequoia Consulting Group for nearly 3 years. In this role I held responsibility for our strategic offering, service model, client satisfaction, partnerships, revenue growth and overall P&L success for Sequoia's SMB Division. The SMB team here at Sequoia is a highly collaborative and strategic group of sales, service, operations, analysts, advocates and more. This team works cohesively to present a unified approach to employee benefits, retirement, risk management, compliance, HR outsourcing, wellbeing and global services to small- and mid-size companies (20-150 EE's).

  • Investor, Strategic LP at SemperVirens Venture Capital
    Jul 2019 - Present · 7 yrs 1 mo

    SemperVirens is an early-stage venture fund investing in workplace tech, health tech, and fintech companies that sell to and through employers. Started in 2018, the Team has invested over $150M across 50 portfolio companies. SemperVirens backs founders committed to transforming the world of work, and leverages their ecosystem to help them do it faster.

  • Rippling Partner Advisory Board Member at Rippling
    Apr 2024 - Present · 2 yrs 4 mos

    Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application needed for businesses to run efficiently—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.

  • Strategic Advisor & Investor at Graphio.ai
    Feb 2025 - Present · 1 yr 6 mos

    Graphio.ai is a manager's digital twin that analyzes employee performance by scoring them, assessing potential, identifying high-potential individuals, and predicting flight risks - all based on events data without accessing private content, messages, or any sensitive information. Recently, the team successfully exited upSWOT, a platform specializing in scoring and performance analytics, trusted by dozens of banks and FIs. Now, based on those learnings, they're applying the same expertise to solve operations challenges.

  • ADP Small Business Services (13 yrs 10 mos)
    • Vice President of Sales
      Feb 2015 - Jun 2018 · 3 yrs 5 mos

      Had the privilege of leading the High Performing Bay Area Region of ADP's Small Business Services Division, a team of over 100 top tier sales professionals and 11 dynamic sales leaders all focused on making organizations better. Delivered three straight triple digit/presidents club performances in FY '16, FY '17 and FY '18 with combined 30% unit growth and 25% revenue growth over those 3 years. Achieved over $11M in revenue and 3000+ new clients in FY '18, both record highs for Bay Area SBS. This team, took a lot of pride in making companies in the Bay Area more profitable by allowing them to streamline processes, minimize their risk, stay in compliance, control labor costs, control benefit costs, hire and retain top talent.

    • Vice President of Sales
      Apr 2013 - Jan 2015 · 1 yr 10 mos

      For nearly 2 years successfully led and grew the Sacramento Region of ADP's Small Business Services division, a team of over 40 top tier sales professionals and sales executives. Delivered triple digit performance, double digit year over year growth and helped significantly grow the regions channel sales and beyond payroll performance.

    • Vice President of Sales
      May 2010 - Mar 2013 · 2 yrs 11 mos

      Successfully led the Los Angeles Region of ADP's Small Business Services, a team of top tier sales professionals and sales executives focused on making organizations better. Experienced three straight years of triple digit "Presidents Club" performance alongside consistent double-digit year over year growth.