Dallas-Fort Worth Metroplex
Matthew Peña is an award-winning manager and sales leader with extensive experience driving growth through strategic partnerships, innovative selling strategy, and high-level team development. During his recent roles at Renovia and Premier Trailer Leasing, Matthew’s transformational leadership and direction led to record-level revenue performance. Additionally, Matthew possesses in-depth experience managing dynamic teams and developing new strategies in rapidly changing markets. While at Premier, he developed high-value strategies and aggressive business plans, exceeding annual revenue goals in a new market by 20%. While Matthew’s record of success speaks of his dedication and expertise, his most important attribute is his ability to successfully lead, develop, and motivate sales teams. Competencies: Sales & Marketing Strategy – New Business Development – Negotiating & Closing – Consultative Selling – Talent Training & Development – New Market & Product Launches – Client & Account Management – Strategic Planning & Forecasting – Growth Strategy – Sales Partnerships – Team Management – Relationship Building
Regional Sales Manager for North Texas at Renovia, a commercial painting and repair services company. Managed, trained, and developed Account Executives while driving new business opportunities, expanding the market share, and implementing innovative selling strategies. Responsible for developing annual sales plans and defining and delivering KPIs. Key Accomplishments: • Significantly increased the price per sale • Developed the annual budget, sales plans, and goals. • Partnered with AEs to develop and implement selling strategies. • Directed onboarding training and led Salesforce training. • Improved closing rates by elevating the sales approach. • Improved lead results by 55%. • Successfully launched a new location in DFW.
Branch Manager for one of the largest commercial trailer leasing and rental companies in the nation. Supervised and trained personnel, handled collection efforts, resolved customer issues, and managed day-to-day branch operations, including developing business plans, achieving sales goals, providing customer care, solving problems, and increasing revenue. Key Accomplishments: • Prospected and secured new business accounts. • Optimized sales processes by tracking data. • Performed inventories and managed key branch metrics. • Exceeded sales goal by 20% in the first year. • Doubled revenue in the second year. • Managed multiple new branch openings. • Contributed to a 350% fleet expansion initiative.
Branch Manager for an Oklahoma City location at XTRA Lease, the leading provider of semi-trailer rentals in North America. Supervised personnel and managed all aspects of branch performance, including the acquisition, development, and maintenance of local and national accounts, branch safety and compliance, issue resolution, and customer satisfaction. Key Accomplishments: • Promoted to Branch Manager within 90 days of start. • Negotiated truck leases for national B2B customers. • Leveraged a consultative sales approach to secure major brands. • Managed customer accounts and financials. • Increased sales and new accounts exponentially. • Closed $1M+ in long-term leases for two consecutive years. • Named the Most Successful Assistant Branch Manager. • Ranked in the top three for regional Branch Managers.