Hong Kong, Hong Kong SAR
Sales management professional with over 14 years of experience in the alcoholic beverage industry, specialising in product launches, brand development, and multi-channel sales. Skilled in fostering cross-functional partnerships and collaborations to drive market expansion and premium brand positioning. At International Beverage Holdings Limited, contributed to sales growth across China, Japan, South Korea, Taiwan and SE Asia by developing distributor networks and executing strategic brand seeding initiatives. Committed to advancing impactful partnerships and delivering value across diverse markets while also being accountable for full budget and P&L responsibilities.
• Managed brand sales and growth for a diverse portfolio of spirit brands across North Asia, including China, Japan, South Korea, and Taiwan. • Oversaw distribution networks and multi-channel sales strategies to enhance market presence. • Conducted frequent market visits to maintain close contact with local distribution partners and study current market trends. Acted as brand ambassador at various trade, consumer, and training events, ensuring alignment with brand values • .Maintained full budget and P&L responsibilities for the region.
• Managed brand growth across 10 Asian markets, establishing a strong foundation for regional expansion. • Appointed new distributors and developed markets from the ground up through targeted brand seeding and marketing strategies. • Recognized for outstanding performance and invited to relocate to the Hong Kong regional office, later absorbed by International Beverage.
• Managed a team of 4 recruitment consultants specializing in permanent roles, fostering a collaborative environment. • Developed new business by expanding the client base, enhancing company visibility in the recruitment sector. • Sourced candidates that matched client requirements, ensuring high-quality placements and client satisfaction.