London, England, United Kingdom
I am a result-driven professional with comprehensive wholesale sales management, key account management, retail operations, performance optimisation, and strategic planning experience acquired in the fashion industry. I am well versed in providing cross-functional leadership and overseeing associated functions to include prospecting and networking, marketing strategy, competitor analysis, new business development, account growth and consolidation, new product launch, online sales, continuous improvement, team building, and client relationship management. In addition, I am a strong communicator experienced in leading staff teams, facilitating employee development, and building key relationships with diverse clients, colleagues, buyers, and stakeholders at all levels. I have also been accountable for selling luxury and contemporary brand collections in showrooms and at tradeshows, developing new and existing wholesale accounts to maximise revenue growth, and producing in-depth sales reporting to monitor and assess brand performance. Further, I am an innovative and detail-oriented individual capable of leveraging extensive industry experience and senior management skills to drive the continued achievement of organisational objectives. I am known as a versatile contributor with experience in all wholesale sales and brand management functions, exceptional communication and leadership skills, and a continued commitment to implementing industry best practices.
* Oversaw account management function to drive growth of new and existing wholesale accounts. * Generated new business through cold calling, prospecting, and networking activities. * Engaged with and managed key accounts, ecommerce, and independents. * Utilised showroom, tradeshow, and in-store platforms to sell product collections. * Led client follow-up activities and continuously monitored brand performance metrics. * Led account consolidation initiative and developed major prospecting list of approximately 4,000 potential clients.
* Directed the consolidation and growth of existing wholesale accounts. * Championed and represented contemporary Womenswear from Europe and North America. * Produced sales reporting to outline new and existing growth (seasonal and annual). * Sold product collections at industry tradeshows and within the showroom. * Conducted international travel to attend brand sales meetings and collection launches. * Engaged with buyers to monitor sell through and brand performance. * Successfully opened 81 new accounts in 12 months as compared to average of 10 opened by other team members. * Spearheaded development of new sales strategy to enhance performance and efficiency.
* Provided leadership to staff members, delegated tasks, and managed all daily store operations. * Researched, created, and implemented marketing strategies, maintained awareness of market trends, and conducted local competitor analysis. * Led and developed five team members with a focus on motivating and training to optimise sales performance and efficiency. * Ensured accuracy while maintaining pricing, sales, and activity records and reports used to evaluate customer trends. * Developed and integrated an internet site to maximise web presence and increase revenue. * Secured exclusive retailer status for Joy Rich from Los Angeles as well as Naked & Famous denim.