Matt Hoyle

Principal Solutions Engineer | AdTech & Media Specialist | Programmatic Quality & Client Solutions | Ad Tech, Media Advertising, & Fraud Prevention | Strategic Technical Leadership

New York, New York, United States

About

As a Principal Solution Engineer at HUMAN, I leverage my extensive experience in advertising technology and media to deliver innovative programmatic solutions. My work at HUMAN focuses on ensuring seamless ad monetization and preventing fraud, aligning technical strategies with client goals. With over a decade of experience, I specialize in ad tech, programmatic workflows, and cross-functional team leadership. My goal is to empower organizations with scalable ad tech solutions that drive success in high-stakes environments.

Experience

  • Principal Solution Engineer-Advertising and Media at HUMAN
    Aug 2025 - Present · 11 mos

  • Senior Solutions Engineer at FreeWheel
    Feb 2022 - Aug 2025 · 3 yrs 7 mos

    Primary technical partner for major publishers (NBCUniversal, Warner Bros. Discovery, A+E), managing hundreds of complex integrations and ensuring seamless monetization at scale. • Designed and delivered end-to-end ad tech solutions including ad insertion, programmatic workflows, and SDK integrations (iOS, Android, web, OTT). • Led technical planning and launch for global tentpole events (2024 Olympics, 2022 World Cup, 2022 March Madness), ensuring flawless execution and knowledge transfer. • Built scalable partner onboarding frameworks, reducing integration time and enhancing self-sufficiency. • Liaised across Product, Partnerships, and Engineering to shape roadmaps, close strategic deals, and resolve complex issues.

  • Inframark (Full-time · 4 yrs 6 mos)
    • Manager of Operations Data
      Sep 2020 - Feb 2022 · 1 yr 6 mos

      • Bridged executive management teams, business users, stakeholders, and technical teams to develop Information System solutions which meet complex regulatory requirements, operational needs, and strategic objectives. • Managed cross-functional teams to develop IS solutions, demonstrating strong leadership in achieving strategic objectives and operational needs. • Executed change management strategies within a dynamic environment, leading the organization through growth and digital transformation. • Instrumental in recruiting, onboarding, and coaching leaders, fostering a pipeline of high-functioning team members.

    • Business Systems Analyst (Data and Compliance)
      Sep 2017 - Sep 2020 · 3 yrs 1 mo

  • City of Charlotte (On-site)
    • Lead Business Systems Analyst
      Aug 2011 - Nov 2016 · 5 yrs 4 mos

    • Environmental Project Coordinator
      Jan 2008 - Aug 2011 · 3 yrs 8 mos