La Mesa, California, United States
I’m a Creative Digital Content Manager, Producer, and filmmaker with nearly a decade of experience building high-impact video, social, educational, and brand content from concept through final delivery. My work sits at the intersection of storytelling, strategy, production, and digital growth. I’ve led end-to-end content across documentary-style films, educational series, podcasts, YouTube channels, social campaigns, brand collaborations, corporate event recaps, and customer-facing tutorials — often in fast-moving, highly regulated environments where clarity, accuracy, and creative problem-solving matter. At Homegrown Cannabis Co., I’ve led a bi-continental creative team across California and Barcelona, producing video and photo assets for multi-brand marketing campaigns while managing timelines, stakeholders, shoots, edits, publishing workflows, and digital asset systems. I’ve owned YouTube strategy and optimization, helping grow a channel to 190K subscribers through competitor research, SEO, trend monitoring, and audience-first content planning. As a producer and filmmaker, I’ve directed and edited documentary-style work featuring respected industry voices including Ed Rosenthal, Steve DeAngelo, Kyle Kushman, Ricky Williams, DNA Genetics, Swami Chaitanya, and Jim Belushi. My work has been featured by High Times, Leafly, Way of Leaf, Oaksterdam University, and ALTRD.TV, including a long-form educational growing series filmed over a nine-month production cycle. I’m also the creator and ongoing producer of the “Grow Weed at Home with Kyle Kushman” podcast, which has featured high-profile guests and earned recognition as a Top-10 category podcast worldwide on Goodpods. Beyond cannabis, I bring a broad creative production skill set: cinematic storytelling, short-form educational content, corporate event coverage, social-first video, branded comedy, documentary trailers, voice-over scripting, post-production, AI-assisted creative workflows, digital asset management, and performance-minded content strategy. I’m especially passionate about turning complex ideas into content that feels clear, engaging, useful, and visually compelling — whether the goal is to educate customers, build a brand, support a sales funnel, grow a community, or tell a story that people remember.
Lead a bi-continental creative team (California + Barcelona) to plan shoots and deliver video/photo assets for multi-brand marketing campaigns. Own end-to-end content production (concept → shoot → edit → delivery) for web, social, and YouTube, coordinating stakeholders and timelines. Built repeatable production + post workflows that improved turnaround time and increased consistency/quality across deliverables. Owned YouTube strategy and optimization using competitor research, trend monitoring, and SEO—grew the channel to 190K subscribers. Conceptualized and produced the ongoing “Grow Weed at Home with Kyle Kushman” podcast, booking high-profile guests (e.g., Ricky Williams, Jim Belushi) - ranking in the Top-10 cultivation podcasts, worldwide (Goodpods). Overhauled and optimized the Digital Asset Management system across all brands, improving discoverability and cross-team collaboration.
Logging and Syncing film rushes. Creating a first assembly edit, followed by a rough cut, a fine cut and a final cut (picture lock). Editing films and music videos using Final Cut Pro and Avid Media Composer.
Worked in television as an actor and a model. Also in print and runway. Clients included: Reebok (PRINT CAMPAIGN) Republic (PRINT CAMPAIGN) Durex Moods (TV COMMERCIAL) Fresh Meat Season 2 - "Sexy Mike" (TV SERIES) Nike - RANKIN Harvey Nichols (RUNWAY) Selfridges (RUNWAY) Sports Direct (MUFC)
Worked as a fashion model for high-end fashion designers, such as Dolce & Gabbana, Calvin Klein and Abercrombie & Fitch. Dolce & Gabbana - TV COMMERCIAL - Directed by Hype Williams. Filmed at Grand Central Station, New York, NY. Calvin Klein Underwear - Promotional Event, New York, NY Abercrombie & Fitch - Model US Glamour - feat Julie Ordon - Model DNR - COVER - Model
Working part-time as a freelance musician, performing original material at many venues and festivals throughout the country. Inc: Venue Cymru Access All Eirias - supporting The Overtones, Little Mix, Connor Maynard and Wiley International Tattoo Festival - GMEX, Manchester Camper Jam Festival - Weston Park