Matt George

Founder | Motorsport Partnerships | Connector

Bristol, England, United Kingdom

About

I am a tenacious team player with strong commercial acumen. A self-starter, motivated by clear goals I enjoy seeing projects through from early stage to completion. I am a sincere and confident communicator with a relaxed nature, I like to think on my feet to innovate and solve problems. I spent a decade running a successful lifestyle business which I sold in March 2023. I now run Motorsport Connect, a small agency that brokers and manages sponsorship deals between racing drivers/teams and businesses. I am neurodivergent - AuDHD. My Myers Briggs profile type is E-N-F-J

Experience

  • Founder | Motorsport Partnerships Executive at Motorsport Connect
    Oct 2025 - Present · 9 mos

    Motorsport Connect is a collective of motorsport professionals curated by Matt George Ltd. We bring people together to create meaningful opportunities in business and motorsport, leveraging our combined experience, insight and passion for racing as the driving force behind every connection. We offer services and opportunities for racing drivers and brands, that drive business and benefits. Motorsport Connect is the brand for the motorsport partnerships work I do under 'Matt George Ltd' but with added collaboration from freelancers and industry professionals.

  • Motorsport Partnerships Executive at Matt George Ltd
    Jan 2025 - Present · 1 yr 6 mos

    Securing and activating partnerships for a small stable of drivers and race teams in the UK and Europe. For the 2026 season I'll be working with the following drivers: Jude Peters - Michelin Le Mans Cup (LMP3) Max Coates - Porsche Carrera Cup GB Will Aspin - McLaren Trophy Europe Chris Cockburn - Scottish Mini Cooper Cup Chris Ganley - King Of The Roads And teams: Toro Verde GT - Porsche Sprint Challenge GB - Twice Champions in 2025 E3 Sport - Ginetta Juniors, Ginetta GT Academy, Ginetta GT - Champions 2025

  • Assistant Project Manager at Babcock International Group
    Jan 2024 - Mar 2025 · 1 yr 3 mos

    Working on the Dreadnought Nuclear Submarine project, responsible for the production and delivery of critical systems for the Royal Navy.

  • Full-time parenting at Career Break
    Oct 2023 - Dec 2023 · 3 mos

    Taking some quality time to spend with my newborn and wife.

  • Construction Worker at Meachin Masonry
    Apr 2023 - Oct 2023 · 7 mos

    Having sold Pedal Progression I'm having a complete career break, working on a building site with my friends, whilst I figure out what's next.