Matt Francis

Brand Partnerships & Activations Manager at Stanley Black and Decker

Melbourne, Victoria, Australia

About

Corporate training professional in the tools and hardware industry with over 23 years experience in education and training. At home in front of a group of learners or a camera for digital training or marketing. Creative and innovative with on-line training development software and LMS platforms. I work across many brands and suppliers to design and deliver effective and engaging national learning programs as well as coordinate internal training for sales, marketing and customer service teams.

Experience

  • Stanley Black & Decker, Inc. (9 yrs 4 mos)
    • Brand Partnerships & Activations Manager
      Jan 2023 - Present · 3 yrs 6 mos

    • Digital Training Manager
      Jan 2020 - Present · 6 yrs 6 mos

    • National Sales Training Manager
      Mar 2017 - Jul 2022 · 5 yrs 5 mos

      Design and delivery of internal product training courses across a broad range of product categories, brands and industry segments • On boarding programs for new staff • Updating and product training for Sales, Marketing and Customer Service functions • Tools and hardware brands include Irwin, Stanley, Sidchrome, Lenox, DeWalt Consult with customers and internal stakeholders across all industry segments to develop and deliver product training to support a variety of purposes including; • Facilitate team training in store / training centre • Product / category range reviews • Trade shows, expos and events • End user implementation and change management (RCP) On-Line Online training courses for internal and external use • Design and develop courses to suit brand guidelines and client needs • Proficient with Articulate 360and LMS platform management • Creating bespoke product and training videos for internal or customer use on a variety of platforms including workplace, customer websites and marketing assets

  • Newell Brands (5 yrs 7 mos)
    • Training Manager
      Sep 2011 - Mar 2017 · 5 yrs 7 mos

      Same as above due to business acquisition

    • Brand Activation Manager
      Jul 2014 - Oct 2015 · 1 yr 4 mos

      • Launch new products into market, establish ranging and pricing and develop marketing and sales materials to support launch. • Work with the Rubbermaid Commercial Products' global brand marketing team to implement local advertising and PR campaigns. • Work closely with PR and advertising agencies to ensure campaign implementation objectives are achieved. • Engage with Healthcare Industry organisations and auditing groups to align RCP solutions with relevant industry practices. • Liaise with trade marketing and supply chain to manage forecasting and supply objectives.

  • Head of Department at Ignatius Park College
    Jan 2008 - Sep 2011 · 3 yrs 9 mos

    Manager of Industrial Technology & Design Department Developing curriculum for a range of senior secondary subject areas including Construction & Engineering Certificate I VET courses, Senior Graphics and Senior Engineering Studies. Managing workshop resources and department staff including 8 teachers and 2 teacher aids Procurement and training in related technologies including AutoCAD and SolidWorks modelling software, 3D modelling and rapid prototype machining and laser cutting