Amsterdam, North Holland, Netherlands
An operations focused leader specializing in scaling product-led businesses from design through to production, with a focus on sustainable materials and complex supply chains. Over the past 25+ years, I’ve worked across apparel, consumer goods, textiles and bio-materials, holding CEO, COO and Director responsibilities in organizations undergoing growth, transition, and operational scale-up. My experience sits at the intersection of materials, product, operations, and commercial strategy, turning creative or technical innovation into structured, scalable businesses. Previously I have held senior product and merchandising leadership roles at R.M.Williams, Tommy Hilfiger, Dockers (Levi Strauss & Co)., and Saint Laurent, managing global product strategies and regional operations across Europe and Asia. As well as entrepreneurial experience by running my own merchandising consultancy business. Core Experience: CEO, COO and P&L Leadership Operations & Supply Chain Strategy Product-to-Production Scaling Sustainable Materials & Innovative Manufacturing Business Transformation & Scale-up Investor & Stakeholder Management Cross-functional Team Leadership
Appointed CEO by investors during a critical phase of the company’s development following the founders exit, alongside existing COO & CFO responsibilities. Leading the organisation through a period of strategic, operational, and financial transition within a biomaterials innovation environment. Defined and led overall business strategy, operations, and financial management. Built operational foundations to support transition from R&D-led innovation to scalable production. Developed supply chain and production pathways for novel mycelium based biomaterials. Led cross-functional teams across product, operations, and commercial functions. Directed investor relations and refinancing processes.
Accountable for driving operational and financial success at MYCOTEX (NEFFA), an award-winning, pioneering bio-tech startup in delivering next-generation 3D manufacturing solutions for mycelium based bio-materials.
Board-level responsibility for end-to-end operations of a design-led textile innovation company, scaling development, production, and supply chain operations, with a focus on creating and delivering textiles through the digital platform Create(™) and Textiles(™) collections. Led operational transition from creative studio to structured textile and supply chain organization. Built operational processes across textile development, sourcing, and production. Implemented planning, forecasting, and performance frameworks. Managed cross-functional multidisciplinary teams across design, development, sampling and production. As a part of the leadership team, delivered a 16mio euro series B fundraising round.
Led product and supply chain development with internal teams for new product categories in camera accessories, building supplier networks and delivering end-to-end product launches from concept to market. Developed and executed product roadmap for new business lines Polaroid GO and supporting film launches. Established sourcing strategy and supplier base. Delivered product launches on-time, on-cost and to quality standards.
Led business transformation initiative, defining growth strategy and building product and supply chain capabilities to support expansion across channels. Defined strategic direction following full business assessment. Launched new product categories to drive market expansion. Established supplier network to support scalable production. Integrated product, sourcing, and commercial execution.
Established and launched an independent merchandising and operations consultancy firm specialising in luxury lifestyle and consumer fashion brands, catering to retailers and private investors. Assignments included: Urban Outfitters product development, Polaroid (non camera merchandise), Alan Paine (Brand redevelopment), I'Catterton (investment arm of LVMH) working on 2XU, R.M.Williams Australia, conceiving and executing the domestic and international product strategy for R.M.Williams. Establishing BMCC and private label businesses in setting up fashion lines and labels.