Greater Sydney Area
KEY STRENGTHS INTELLECTUAL CAPACITY The ability to work in any medium from digital to print harnessing the full potential and interactivity of all Adobe based products with consummate ease. Able to generate bespoke artwork via illustration to output at any level of final deliverable reality. Creation and development of key concepts from base creative to final production utilising minimal budgets to produce extraordinarily high quality results. LEADERSHIP SKILLS Experience and ability to lead and manage other artists in high pressure environments. Ability to discover, develop and apply new conventions and implement ground breaking workflow solutions to harness the full potential of a team. Management of budgets and staff to achieve unprecedented levels of execution above and beyond client expectations. The willingness and skills necessary to impart tips and tricks to increase the speed, consistency and quality of output from other creative staff whilst allowing for careful management of egos. EXPERIENTIAL QUALITIES Unparalleled experience in the development of artwork across all mediums from print to digital in any substrate or output format. Employment of the ‘there’s no such thing as impossible’ adage to achieve results that were previously believed to be unattainable. Extensive experience in media with particular focus on publishing from both the creative and advertising sides of the business. KEY ACHIEVEMENTS Management of multiple agencies in a senior production designer role to deliver the largest packaging job ever attempted in the southern hemisphere - Aldi Stores launch. Generation of the design and concept which sold the largest and most expensive single run press ad in Australian history - the Fairfax Publications Super Panorama. Specialties: Art Direction, Creative, Concept Development, Illustration, Animation, Web Design, Digital Imaging, Photography, Retouching, Typography, Flash, Branding and Identity, Typesetting, Design, Photoshop, Illustrator, Dreamweaver, Indesign, Print, Press, Packaging
Currently creating a large portion of NIDA's advertising, corporate communications and signage for both courses and shows run by the organisation. Also do the advertising and promotional materials for various partner initiatives NIDA is involved such as the Sydney Comedy festivals and more. Visit Dynamatt.com for work examples.
Creation of show collateral including Outdoor, POS, Programs, Avdertising and Digital Animation. National Advertising design for courses.
Production management, design, print production and DM concept development
Was the chief creative resource for the Fairfax Business Development Unit overseeing all Fairfax Media Properties.
Production design management for all packaging for the launch of Aldi Stores. Oversaw and coordinated the creative output from 6 individual packaging design companies to create bespoke brands and products unique to the Aldi range. Involved every conceivable packaging type and substrate to be found in a supermarket. The largest packaging job ever attempted in Australia or the southern hemisphere.