Berlin, Berlin, Germany
Maintenance and management of data quality and administration of the HubSpot and Salesforce integration (CRM) | Development and optimization of KPIs and lead management processes, including lead scoring, data enrichment, and lead routing | Moderation of cross-functional meetings with various stakeholders to analyze marketing/sales performance and provide campaign insights | Responsibility for LeanData, the lead routing management platform | Creation and maintenance of detailed documentation of marketing operations processes
Lead generation for the outbound sales team | Improvement of data quality within the CRM system (Salesforce) | Comprehensive data analysis as basis for marketing and sales strategies | Verification of leads based on predefined criteria | Cooperation with the sales and revenue operations team to develop and improve processes for outbound lead flow, qualification, and follow-up
Sales market analysis and product launch of a new device family for remote level measurement | Co-creation of a 70-page product catalog | Design of various web graphics and print products with Adobe CC tools | Creation of device documentation DE and EN | Modernization and maintenance of the website | Installation of tank gauges at pilot plants
Development of a conceptual marketing strategy for the new German branch of the company | Creation of the German company website via WordPress and Adobe CC tools | Implementation of e-mail campaigns for customer acquisition | Set up and moderation of webinars and product presentations